HangoutsLove

6 Reasons Google Hangouts is the Love of My Life… Today.

A highlight of features that helps internet marketers grow their business. At the risk of sounding like one of “those” girls that loves her boyfriend one day, cancels plans with you to...
B2b Marketing How To Get Past The Gatekeepers When Cold Calling

B2B Marketing – How to Get Past the Gatekeepers When Cold-Calling Businesses

Cold-calling businesses can strike fear in the heart of any marketer. I can still recall the first time I considered picking up the phone and calling business customers to try to...
Successful Squeeze Page Videos Part Two Vicarious Adventures

Successful Squeeze Page Videos – Vicarious Adventures

It’s a well-known marketing rule that people like to buy from people they like. The difficulty for many business owners, unfortunately, is that being likable doesn’t always come naturally. For some, being likeable...
B2b Marketing How To Survive When Your Business Is Running Out Of Cash

B2B Marketing – How to Survive When Your Business is Running Out of Cash

No matter how many different ways we crunched the numbers, the result was the same. The business was going to run out of cash in less than two months. In four months,...
B2b Marketing Why Selling To Businesses Is Easier

5 Reasons Why Selling to Businesses is Easier (and More Profitable)

Business-to-Business Marketing – Part One: 5 Reasons Why Selling to Businesses is Easier (and More Profitable) Many entrepreneurs do not realize that selling to businesses can be easier and more profitable than...
Successful Squeeze Page Videos Part One The Hook

Successful Squeeze Page Videos – The Hook

Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was...
5 Critical Business Security Issues To Patch

5 Critical Security Issues That You Should Have Patched By Now

There are critical business security issues that need to be handled sooner than later. Just last week, I discovered that we’d gone to bed and forgotten to lock the rarely-used back...
Successful Squeeze Page Videos Part Five The Zeigarnik Effect

Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect

Let’s talk about how to get your viewers to watch your entire video. NOTE: The first four articles in this series (see links to previous article at the end) discussed the four...
Improve Relations With Every Customer

How to Improve Relations with Every Customer (Even the Shy Ones!)

When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if...
Successful Squeeze Page Videos Part Four Destroying Expectations

Successful Squeeze Page Videos – Destroying Expectations

A call-to-action should always be the easiest part of your squeeze page video. Simply tell your prospect what you want them to do and how they should do it. And since the...

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