Headline Writing How-to!

If You Can Plug Words into a Template, You Can Create High Converting Killer...

80% of your success is in the Headline. Yup. Bolded, underlined, AND italicized. This is a profound statement, yes, but not exaggerated. Your headline has to be good. It has to...
Improve Relations With Every Customer

How to Improve Relations with Every Customer (Even the Shy Ones!)

When it comes to improving customer relations, there’s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if...
 Nothing converts better than video

The First 5 Critical Steps to Creating Sleek Video Sales Letters

Do you remember the days when creating sales letters was all about long-form text-based pages? Wrestling with decisions such as, what color to make the headline, whether or not to put...
Successful Squeeze Page Videos Part One The Hook

Successful Squeeze Page Videos – The Hook

Today, you’d be hard-pressed to find a successful business website that doesn’t make heavy use of video. There was a period of time when the online world was transitioning and there was...
How To Solve Traffic Anxiety With Kartra

How to Solve Your Traffic Anxiety

Traffic isn’t nearly as hard as people like to make out. It merely takes either lots of cash or stubborn, persistent effort. Most people don’t have the former and lack the discipline...
How Long To Wait Before Going To Market

How Long Should You Wait Before Going to Market?

Product creation is the ultimate risk and timing your going to market strategy is a key decision. It takes time and money to make something new and there are ZERO guarantees...
Successful Squeeze Page Videos Part Seven The Fourth Wall

Successful Squeeze Page Videos: Part Seven – The Fourth Wall

In my occasionally humble opinion, this is the most important strategy you can employ. Not just in the context of squeeze page videos but in your marketing as a whole. If you salt...
Do not let other webinar hosting companies charge you ridiculous fees.

“They” Are Robbing You Blind

IMPORTANT NOTICE: The content of this article represents the views of the author that do not necessarily correspond with that of Genesis Digital. Furthermore, the following representations are only opinions and...
B2b Marketing Why Selling To Businesses Is Easier

5 Reasons Why Selling to Businesses is Easier (and More Profitable)

Business-to-Business Marketing – Part One: 5 Reasons Why Selling to Businesses is Easier (and More Profitable) Many entrepreneurs do not realize that selling to businesses can be easier and more profitable than...
Successful Squeeze Page Videos Part Three The Cliffhanger

Successful Squeeze Page Videos – The Cliffhanger

Negan wielding a bloody baseball bat… The West Wing staff in disarray after shots ring out and a Secret Service agent shouts, “Who’s Been Hit…?” The hatch door opens and the survivors of...

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