Bonuses stacked upon bonuses that deliver over-the-top value increase conversions and build brand trust and loyal customers.

How to Drive Your Conversions Sky High with a Bonus Stack, Even if You...

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
People shop with their emotions. Making them feel happy and hopeful is important.

A Blissful Audience is a Buying Audience

  This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Email Delivery Best Practices to decrease bounce rate.

10 Proven, Actionable Best Practices to Improve Email Delivery

If you have a business, you send emails. Brick & mortar, online, Saas, info products, telephone orders, doesn’t matter. Everyone uses emails and everyone wants to know the magic trick to...
It’s essential that you emphasize the seriousness of the problems your product is going to resolve, but it’s just as necessary that you immediately redirect those intense feelings into something less cataclysmic. Plot points 5-7 are designed just for this purpose.

You’re Not Alone. It’s Not Your Fault. There’s HOPE!

This is an expansion of an earlier article – if you haven’t already, I encourage you to read the original post first. Rock Solid Scripts that Sizzle: 30+ Plot Points To read the...
ConversionCrush3

Conversion Crushing Secrets Three

===================================================================== This is Part Three of the “Conversion Crushing Secrets” article series. Part One is available here, and Part Two is here. ===================================================================== Breaking the fourth wall is one of the key concepts to...
Successful Squeeze Page Videos Part Five The Zeigarnik Effect

Successful Squeeze Page Videos: Part Five – The Zeigarnik Effect

Let’s talk about how to get your viewers to watch your entire video. NOTE: The first four articles in this series (see links to previous article at the end) discussed the four...
You can build your business and get better conversions using Automation, if only you do it properly!

Automation… You’re Doing It All WRONG!

“Automation” has been around since the invention of the wheel. “Stop carrying all that back breaking wood! Give the poor Ox a break, too! Load it onto our new wheel-powered cart, and...
How To Properly Implement Takeaway Pricing And Avoid Over The Top Conversion Killers

How to Properly Implement Takeaway Pricing and Avoid Over-the-Top Conversion Killers

If you’ve ever watched a Video Sales Letter (VSL), sat through a sales webinar, attended a live seminar, or watched any infomercial, you have witnessed Takeaway Pricing – the practice of...
Learn to captivate your audience’s attention while allowing them a moment to catch their breath from the rising action of your VSL.

Peeking Behind the Curtain

This is an expansion of an earlier article – if you haven’t already I encourage you to read the original post first. Rock Solid Scripts that Sizzle If you want to read the...
Experience

Learning from Experience, Even if it’s Not YOUR Experience, is More Valuable Than...

  They say that failing to plan is planning to fail. I don’t know who “they” are, but I disagree. When a webinar (or any other business project) fails, it generally is NOT the...

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