{"id":2377,"date":"2016-12-05T08:56:58","date_gmt":"2016-12-05T16:56:58","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=2377"},"modified":"2019-05-09T11:31:47","modified_gmt":"2019-05-09T18:31:47","slug":"can-plug-words-template-can-create-high-converting-killer-headlines-seconds","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/can-plug-words-template-can-create-high-converting-killer-headlines-seconds\/","title":{"rendered":"If You Can Plug Words into a Template, You Can Create High Converting Killer Headlines in Seconds"},"content":{"rendered":"<h3><span style=\"text-decoration: underline;\"><b><i>80% of your success is in the Headline<\/i><\/b><span style=\"font-weight: 400;\">. <\/span><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yup. Bolded, underlined, AND italicized. This is a profound statement, yes, but not exaggerated. Your headline has to be good. It has to be. The Point of Action (POA), where the customer decides to either hit the Add to Cart button or the back button, is about 20% of the process. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what does that tell you? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you answered, \u201cI need to formulate a great headline,\u201d then YES! Correct!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Headlines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subject Lines<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Calls to Action<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What do they have in common? They are designed to encapsulate your message into a single sentence or phrase that delivers the \u201cpromise of the premise\u201d (your premise) to your viewers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Headline is SO important, that everything else that follows is based on the effectiveness of it. With that much at stake, you can\u2019t \u201cexperiment\u201d with sub par language. That\u2019s where we come in\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, logic tells us that the best way to increase your conversion rates is to get people to consume your content. Your job is to get every one of your viewers to an area where they want to be taught by you, because you are an expert in your field, right? This place is where they really start to understand your authority. The challenge is to get them to consume it. You have an 80% greater chance of that happening if you write a provocative headline. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about CAFA:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The headline is where you pique the <\/span><b>C<\/b><span style=\"font-weight: 400;\">uriosity (notice this does NOT say Sensationalism. It is an important distinction).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>A<\/b><span style=\"font-weight: 400;\">ttention is the transition between curiosity and fascination and requires time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The <\/span><b>F<\/b><span style=\"font-weight: 400;\">ascination is when you\u2019re teaching.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You ask the viewer to take <\/span><b>A<\/b><span style=\"font-weight: 400;\">ction (POA), once you\u2019ve had the opportunity to fascinate them.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Think of headlines in terms of social media\u2026. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter &#8211; You live and die in 140 characters or less.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook &#8211; The first two sentences decide if anyone reads the third.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video &#8211; You have 8-15 seconds to capture their curiosity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s be really real. Really\u2026. You\u2019re going to need headlines, subject lines, and calls to action in a variety of different scenarios. Just a few examples are: Paid ads, retargeting ads, email campaigns, landing pages, Facebook pages, Pinterest, \u00a0and Twitter. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point? You need A LOT of headlines. So, you need a fast, effective process to create them in such a way that they are meaningful to your work. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You Do NOT have to have a degree in Creative Writing, or become a self taught expert in it, either. All you need is our mad libs version of headline creation. This is one of the few times in life that it\u2019s totally ok to cheat. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the best headlines defy conventional wisdom yet remain truthful. It\u2019s a really tall order, yes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, keep these three thoughts in mind:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Headline creation is an uber-important part of your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019re going to do it a lot.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You don\u2019t need to reinvent the wheel every time you write one.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You don\u2019t even have to go out and find a good template, because we already have <\/span><i><span style=\"font-weight: 400;\">quality<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">real world<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">proven <\/span><\/i><span style=\"font-weight: 400;\">ones for you. You can TEST different versions of each of these, then talk about those tests as content! Feel free to download it, print it, even hang it up in your sight line so you never have to struggle with Headline writing again.<\/span><\/p>\n<div class=\"su-button-center\"><a href=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/12\/80-is-the-Headline.pdf\" class=\"su-button su-button-style-default su-button-wide\" style=\"color:#FFFFFF;background-color:#2D89EF;border-color:#246ec0;border-radius:10px\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#FFFFFF;padding:7px 22px;font-size:17px;line-height:26px;border-color:#6cadf4;border-radius:10px;text-shadow:none\"><i class=\"sui sui-cloud-download\" style=\"font-size:17px;color:#FFFFFF\"><\/i> Create High Converting Headlines Now!<\/span><\/a><\/div>\n<h2><span style=\"font-weight: 400;\">Here\u2019s a brief synopsis of the best options:<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incredibly Good without Incredibly Bad &#8211; It is based on something called <\/span><i><span style=\"font-weight: 400;\">juxtaposition <\/span><\/i><span style=\"font-weight: 400;\">(how positioning of one image or word affects the response to the images or words next to it) and is the most basic headline you can write. But, basic can be bursting with conversion juice. Your job it to juxtapose two very <\/span><b>different<\/b><span style=\"font-weight: 400;\"> and <\/span><b>sometimes conflicting<\/b><span style=\"font-weight: 400;\"> ideas. Because of this, you mustn\u2019t use it recklessly or you\u2019ll find yourself sounding \u201chypey\u201d. The more detail, the better. So, do NOT use this: How to lose weight without exercise. Instead, USE this:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> How to reduce your body fat percentage by four points eating delicious chocolate cheesecake. See the difference?<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How [Premise] got me an [Awesome Outcome] &#8211; A PREMISE is a technique, style, strategy, tactic, formula, or series of ingredients, etc. An AWESOME OUTCOME is <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> a feature, so be sure you don\u2019t treat it like one. It is a benefit that happens to the customer after successful use. The awesome outcome is what life is like after solving the problem, not just solving the problem. We call this, \u201cThe benefit of the benefit\u201d. Learn it my lovely people. It is SO important.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When I ate massive amounts of rich, delicious, simple to make foods, I lost 18 points in 29 days!<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you [In this kind of pain or anxiety?] &#8211; In this context, never ask a question to which you don\u2019t know the answer. This headline is specifically meant to anticipate what\u2019s happening to our prospect so you can express empathy. If they\u2019re answer is \u201cyes\u201d, then you just got yourself a qualified lead. The more specific you are, the better. So, DO NOT ask: Do you have trouble with the IRS? Instead, ASK:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are your tax returns going to throw up red flags and cause an audit? Are you SURE?<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How I [Achieved an Awesome Outcome] [by overcoming a massive disadvantage] &#8211; This is called <\/span><i><span style=\"font-weight: 400;\">The Hero\u2019s Journey<\/span><\/i><span style=\"font-weight: 400;\">. You want to let other people know that they can have their desired outcome even if it seems like they are entrenched in an impossible situation. This is where an \u201cincongruent juxtaposition\u201d comes in handy. It makes the prospect say, \u201cWHAAA?\u201d, and piques their curiosity.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How I earned a 735 credit score with 2 Tax Liens on my Credit Report!<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How To [Live the Promise] starting with [A Low Magnitude Change, Activity, or Situation] &#8211; We call this \u201cliving in the promised land\u201d where it\u2019s all awesome, all the time, and a place where you want to exist. A low magnitude change is incremental, doesn\u2019t require a ton of energy, bravery, or cash. This is the template you\u2019ll see being used quite a bit in the dating industry and infomercials. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to Buy an Apartment Building for less than the cost of one unit&#8217;s monthly rent<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For the [Prospect in Pain] How to [Live the Promise] starting with [A Low Magnitude Change, Activity, or Situation] &#8211; This is a more complex headline message that may not be a good fit for an ad or subject line because of it\u2019s girth. It\u2019s great for targeting very specific audiences. Premium audiences, if you will.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For the Busy Mom: How to quickly cook healthy meals your children will love without ever turning on the oven.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If You [Can\/Are\/Have] then You Can [Have an Awesome Outcome] &#8211; Do not generalize or try to stretch the bounds of reality, or this headline will not work. It is designed to be a bit ambiguous, but speaking to a specific audience. \u201cSpecifically ambiguous\u201d&#8230; huh. Yeah, that sounds weird, but it\u2019s actually spot on.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you suffer from Chocolate Cravings, you can Sleep Better and Lose Ugly Fat starting tomorrow!<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{Secrets\/Tricks\/ Strategies\/ Techniques\/ Systems} of a {Prospect who is living the Promise] &#8211; Everybody loves to model success. No one wants to reinvent the wheel, so let them model a success story instead. This is another example of a headline that is popular for infomercials, health gurus, beauty products, etc.<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Daily Rituals of The Healthiest, Most Attractive People in the World.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[WARNING\/Alert\/ Attention\/Be Advised] [A Specific Kind of Prospect] will [Experience\/Become] [A Situation even MORE painful than the one they are currently in] &#8211; This is dire to the prospect. Notice, you don\u2019t say WHY their situation could become more painful, only that it could. Remember CAFA. This is catching their Curiosity, then the WHY only comes once you have their Attention. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Warning: If you are the only member of your LLC, you might as well hand over the keys of your bank account, family home, and children&#8217;s college fund.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[Give Me\/Show Me] [A Situation\/Amount of Activity] and I&#8217;ll [Deliver You to the Promise Land\/Prevent You From Experiencing More Pain] &#8211; This serves to help set expectations to qualified customers. Not a qualified customer base? Then, its not the best option to use. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give me 18 minutes and I&#8217;ll show you how to never pay more than 30 cents per visitor again<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">{Number or Statistics] of a [Type of Prospect] are [Now Living in the Promise Land] [despite] [An Initial Negative Reaction to the Premise] &#8211; Uber specific. Make sure you understand the importance of this. It is okay to show skepticism in this headline, but make sure it is not incongruent with your prospects\u2019 core beliefs. <\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">19,231 with Cholesterol higher than 300 eliminated their heart disease risk despite scoffing at the idea of eating MORE fat every day.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[Number] of ways to [Reach the Shore of the Promise Land] while [not increasing pain\/effort\/anxiety\/ loss]<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">22 ways to instantly triple each of your employees daily output while maintaining their current salary level<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2379\" src=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/12\/Rules.png\" alt=\"Don\u2019t forget these important rules.\" width=\"1400\" height=\"900\" srcset=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/12\/Rules.png 1400w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/12\/Rules-600x386.png 600w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/12\/Rules-1024x658.png 1024w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/12\/Rules-300x193.png 300w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/12\/Rules-696x447.png 696w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/12\/Rules-1068x687.png 1068w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/12\/Rules-653x420.png 653w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/span><span style=\"font-weight: 400;\">Lastly, remember the RULES! No hype, no hyperbole, substantiate your claims, and always, always, always, always TEST.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Was this helpful? Need more exclusive training straight from the experts? Then, you need Webinar Genesis!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinar Genesis comes FREE with your purchase <\/span><a href=\"https:\/\/genesisdigital.krtra.com\/t\/7fs1mJq0x3Za\"><span style=\"font-weight: 400;\">WebinarJam<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/genesisdigital.krtra.com\/t\/y1nArRspja9c\"><span style=\"font-weight: 400;\">EverWebinar<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>80% of your success is in the Headline. Yup. Bolded, underlined, AND italicized. This is a profound statement, yes, but not exaggerated. Your headline has to be good. It has to be. The Point of Action (POA), where the customer decides to either hit the Add to Cart button or the back button, is about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[12,47],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>If You Can Plug Words into a Template, you can create High Converting Killer Headlines in Seconds<\/title>\n<meta name=\"description\" content=\"The How-To on Headline Creation Using Genesis Digital\u2019s Proven Templates that Give BORING the Heave-Ho.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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