{"id":2388,"date":"2016-12-12T09:59:12","date_gmt":"2016-12-12T17:59:12","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=2388"},"modified":"2019-05-09T11:31:47","modified_gmt":"2019-05-09T18:31:47","slug":"conversion-crushing-secrets","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/conversion-testing\/conversion-crushing-secrets\/","title":{"rendered":"Conversion Crushing Secrets"},"content":{"rendered":"

Improving conversion rates is the precious diamond of marketing that feels more like a pebble in your shoe.<\/span><\/p>\n

Sometimes I fantasize what it would be like to work for an agency, creating obscure product ads that possess quirky, fun, mostly inappropriate jokes that send sales into a tizzy (See my most favorite ad in all the land <\/span>here<\/span><\/a> and enjoy the Unicorn poop as it was meant to be).<\/span><\/p>\n

Even though I\u2019ve just managed to sneak a Unicorn poop ad into my work, I have a real marketing job where the success of our company is measured in sales.<\/span><\/p>\n

And it always, always comes down to <\/span>Conversions<\/i><\/b>.<\/span><\/p>\n

How polished your video or clever your email writing is aside, your business lives and dies by the number of links clicked, the number of videos and webinars watched, and the number of \u201cAdd to Cart\u201d buttons pushed.<\/span><\/p>\n

So, let\u2019s discuss.<\/span><\/p>\n

Let\u2019s dish about how to take your conversions from down there (points to the ground), to somewhere up here (points to the sky). Let\u2019s talk about CRUSHING your conversion rates.<\/span><\/p>\n

As useful as it might be to learn how to take your conversions from 2% to 2.5%, you\u2019re actually better off with a complete do-over that starts out immediately with a 10% conversion.<\/span><\/p>\n

So, while we don\u2019t have to <\/span>destroy<\/span><\/i> your existing conversion manual, lets pull out a few chapters and add some appendices instead.<\/span><\/p>\n

In this new, four-part series, I\u2019m going to share four conversion-crushing secrets that Genesis Digital has been making \u00fcber effective use of for, well, almost ever (Yes, I know\u2026 as soon as I click \u201cPublish\u201d these articles are no longer \u201csecrets,\u201d but it sounds better as a headline). <\/span><\/p>\n

And while they\u2019re founded on marketing principles you most likely have some familiarity with, they add important details that will help you better apply them and understand why they\u2019re not currently working as well as they should.<\/span><\/p>\n

Or at least not as well as they used to.<\/span><\/p>\n

Let\u2019s start with the importance of your business having a front person who represents your firm with their winning personality.<\/span><\/p>\n

\"How<\/p>\n

How would you define a \u201cwinning\u201d personality?<\/b><\/p>\n

Friendly? Outgoing? Genuine? Authentic? <\/span><\/p>\n

They\u2019re all pretty good definitions of \u201cwinning\u201d\u2026<\/span><\/p>\n

If it was the 1960s.<\/span><\/p>\n

In the 21<\/span>st<\/span> century, the type of personality that is synonymous with successful seems to lack fixed or obvious qualities. Take a look here:<\/span><\/p>\n\n\n\n\n
Name<\/b><\/td>\nPersonality<\/b><\/td>\nSuccess<\/b><\/td>\n<\/tr>\n
John Oliver<\/span><\/td>\nQuirky and self-deprecating.<\/span><\/td>\nMulti-Emmy Award Winner.(1)<\/sup><\/a>https:\/\/en.wikipedia.org\/wiki\/John_Oliver#Awards_and_nominations<\/span><\/span><\/span>