{"id":2427,"date":"2017-01-08T07:58:35","date_gmt":"2017-01-08T15:58:35","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=2427"},"modified":"2019-05-09T11:31:46","modified_gmt":"2019-05-09T18:31:46","slug":"1-webinar-killing-mistake","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/1-webinar-killing-mistake\/","title":{"rendered":"The #1 Webinar Killing Mistake"},"content":{"rendered":"

I think it\u2019s human nature to have some anxiety about the potential errors we can make anytime we\u2019re starting a new journey, either business or personal. But, I know it doesn\u2019t have to be all bad\u2026. there\u2019s more than one meme out there that talks about errors made bringing us one step closer to success, right? Case in point:<\/span><\/p>\n

\"Failure<\/p>\n

I\u2019m no stranger to errors. Some big, some small, all bringing hard earned lessons. That said, I also think it\u2019s better to avoid an error if we can, if nothing else, just to save time and money. <\/span><\/p>\n

Because webinars are our business, we see a pretty dynamic range of mistakes get made every day, sometimes by our customers, sometimes by jv partners, or affiliates. BUT, if we can prevent YOU from making a mistake, we\u2019re going to do try our damnedest to do it. <\/span><\/p>\n

What do you think is the biggest mistake you can make, right out of the gate, that will just about guarantee a ghost town webinar? Not sure? Not to worry. I\u2019ll answer!<\/span><\/p>\n

In addition to revealing a key mistake that webinar hosts often make during the promotion phase, I\u2019m also going to share two of the most important steps you can take that will increase sales conversions, increase audience anticipation for your event, and help you lose six inches of belly fat in just three days eating french fries and ice cream.<\/span><\/p>\n

Yeah, that last one is BS. There is no miracle working here\u2026. Just working \ud83d\ude42<\/span><\/p>\n

Anywho\u2026 <\/span><\/p>\n

The reason I mention this is not simply to delay the revelation of the aforementioned <\/span>#1 Mistake<\/b> in a desperate bid to reach my required minimum word count. I bring this up because the title of this article doesn\u2019t entirely accurately reflect the content of this article.<\/span><\/p>\n

And this is both very deliberate and very relevant to what we\u2019re about to discuss.<\/span><\/p>\n

Tell you what\u2026 Let\u2019s come back to that in just a moment.<\/span><\/p>\n

How to Ruin Your Webinar<\/b><\/p>\n

For most people, the first real contact they have with your webinar is your Registration Page. <\/span><\/p>\n

They may have been warmed up a little through an email or social media post that brought them to you, but your Registration Page is still, arguably, one of the <\/span>most critical elements of your webinar setup<\/span><\/i>.<\/span><\/p>\n

How critical, you ask?<\/span><\/p>\n

Well, consider this\u2026.. At Genesis Digital, when we want to improve the sales figures for one of our webinars, one of the first things we look at is improving the conversion rate on our Registration Page. It\u2019s often far more productive to work on getting more people into the top of the funnel, than it is to try and wrestle an extra 1-2% out of the sales pitch at the end of the webinar.<\/span><\/p>\n

As you already know, WebinarJam provides some fantastic, attractive, quality-tested Registration Page templates for you to choose from. But they\u2019re not silver bullets. You still have to tweak and customize them to fit your event. <\/span><\/p>\n

And this is where people often go wrong\u2026<\/span><\/p>\n

Right at the top of the page.<\/span><\/p>\n

THIS is the #1 Mistake\u2026.<\/span><\/p>\n

Writing a headline that talks about the webinar<\/i><\/b><\/p>\n

Seriously. <\/span><\/p>\n

At this point, people don\u2019t care about WHAT your webinar is about. They care about whether or not your webinar is going to offer a BENEFIT that is of interest to them.<\/span><\/p>\n

Your webinar registration page headline isn\u2019t the place to discuss what your webinar content covers. It\u2019s the place to evoke curiosity, agitate pain, and create desire.<\/span><\/p>\n

Basically\u2026<\/span><\/p>\n

It\u2019s a headline.<\/span><\/p>\n

And just like the headline of a sales page, a video sales letter, a lead-capture page or a marketing email, it needs to grab the attention of the reader and draw them into everything that comes next. This is why we also call it a <\/span>Hook<\/span><\/i>. Grab that attention! Ensnare them! Hook \u2018em!<\/span><\/p>\n

\"GrabIf you fail to do that, people will bounce away before they even get a chance to seriously consider attending your event. That means minimal conversions, minimal attendees, next to no sales, and lots and lots of those blasted tumbleweeds.<\/p>\n

That\u2019s what I meant at the outset when I started qualifying what this article was about. I <\/span>could<\/span><\/i> have called this article\u2026<\/span><\/p>\n

An article about the importance of writing a proper headline to promote your webinar<\/i><\/b><\/p>\n

That would be more accurate, sure. But would it get as many clicks?<\/span><\/p>\n

Probably not.<\/span><\/p>\n

The article title I chose is less descriptive, but it creates far more curiosity. The idea behind it is, if you\u2019re someone who hosts webinars, we want you to read it and think, \u201cHuh, there\u2019s something I could be doing that\u2019s wrecking my webinars? I should probably check that out.\u201d<\/span><\/p>\n

And then, once you\u2019re truly drawn in by my silky prose and sharp wit (ahem), hopefully you\u2019ll keep reading the rest of the article to see what other interesting and useful nuggets I might have to share.<\/span><\/p>\n

So, next time you\u2019re putting together a webinar Registration Page, spend some time thinking about the headline you\u2019re going to use. It\u2019s one of the key factors in the effectiveness of your marketing push.<\/span><\/p>\n

The art of writing a headline is a subject we go into great detail in <\/span>here<\/span><\/a>. But, to get you started without overwhelming, try using the format that we most often fall back on:<\/span><\/p>\n

The really good, without the really bad, even if\u2026<\/i><\/b><\/p>\n

For example\u2026<\/span><\/p>\n

Incredibly fast exercise routine that will chisel away belly fat, without having to give up Doritos, even if you only have ten minutes a day to spare!<\/span><\/i><\/p>\n

The webinar platform that makes hosting profitable events easy, without costing a fortune, even if you\u2019re a complete newb!<\/span><\/i><\/p>\n

Bake scrumptious, moist chocolate cake, with no dry or burnt edges, even if you\u2019ve never baked in your life!<\/span><\/i><\/p>\n

Tease Your Audience<\/b><\/p>\n

Here\u2019s a bonus tip for your Registration Page that is second only to <\/span>headline<\/span><\/i><\/a> in terms of importance. Offer your visitors an immediately delivered freebie for registering for your event.<\/span><\/p>\n

Although, instead of \u201cfreebie,\u201d we prefer the term \u201cfreemium\u201d.<\/span><\/p>\n

This distinction comes about because \u201cfreebie\u201d is typically associated with a cheap, throw-away gimmick. What you should actually be giving away is something that has a high perceived value. Premium.<\/span><\/p>\n

But even that isn\u2019t enough.<\/span><\/p>\n

Sometimes people offer entry into a prize draw as an incentive to register or they offer a freemium that is appealing but unrelated to the webinar subject matter. In both instances, this misses the point.<\/span><\/p>\n

You see, a freemium isn\u2019t just about increasing your registration conversion rate\u2026 it\u2019s also a part of the <\/span>\u201cindoctrination\u201d process<\/span><\/a>. <\/span><\/p>\n

A freemium should be selected (or created) for the purpose of enticing the registrant to attend the webinar.<\/span><\/p>\n

Think for a moment about how important that is by considering what happens when you get this wrong.<\/span><\/p>\n

Imagine giving away a freemium so awesome that your registration conversions go through the roof. Now, imagine that the freemium is so awesome your registrants are too busy enjoying it to be bothered to attend your webinar.<\/span><\/p>\n

That\u2019s more than just shooting yourself in the foot. It\u2019s shooting yourself in the foot, then while you\u2019re hopping around in agony, tripping on a tree root, where you catapult down a rocky, thorny bush filled hillside only to land on a porcupine. And a skunk. And they are both pissed. We\u2019re talking really bad day here.<\/span><\/p>\n

The trick to an effective freemium that increases both registration AND attendance conversions is to give away a main event <\/span>TEASER<\/b>. Something that only makes sense when used <\/span>alongside<\/span><\/i> your webinar content.<\/span><\/p>\n

\"The<\/p>\n

For example, if your webinar is going to reveal the five secrets to making the perfect margarita, your freemium could be a video, a report, or a mind map, that reveals what the five secrets are. And then the webinar reveals how to correctly carry out those secrets.<\/span><\/p>\n

In other words, the freemium reveals WHAT your audience needs to do, and the webinar reveals HOW to do it.<\/span><\/p>\n

When you get right down to it, the best freemium is a tease. It <\/span>gives away enough<\/span><\/i> for your audience to be impressed, but <\/span>holds back enough<\/span><\/i> that they feel compelled to attend your webinar to get the full picture.<\/span><\/p>\n

***<\/b><\/p>\n

Does creating a compelling headline and an enticing freemium take extra effort?<\/span><\/p>\n

Yeah, a little.<\/span><\/p>\n

But they\u2019re important. <\/span><\/p>\n

It\u2019s easy to get so wrapped up in the webinar itself that you miss the importance of everything that comes before (and after).<\/span><\/p>\n

Putting on a great event is a great goal to shoot for. But all that effort will be for naught if no one shows up. <\/span><\/p>\n

A great headline and an attractive freemium will get your webinar campaign started off properly and allow you to nuke those damn tumbleweeds from day one.<\/span><\/p>\n

 <\/p>\n

Be sure to check out more content related to the 5 Laws of a No Fail Webinar here on Genndi.com. If video learning is your thing, The 5 Laws <\/span>BONUS<\/span><\/i> videos come FREE with your purchase of <\/span>WebinarJam<\/span><\/a> or <\/span>EverWebinar<\/span><\/a>!<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I think it\u2019s human nature to have some anxiety about the potential errors we can make anytime we\u2019re starting a new journey, either business or personal. But, I know it doesn\u2019t have to be all bad\u2026. there\u2019s more than one meme out there that talks about errors made bringing us one step closer to success, […]<\/p>\n","protected":false},"author":1,"featured_media":2436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[25,24,47,23],"tags":[],"yoast_head":"\nThe #1 Webinar Killing Mistake — Genndi<\/title>\n<meta name=\"description\" content=\"Learn the 1st of the 5 Laws of a No Fail Webinar in this tested and proven, strategy rich series of live event success from the experts themselves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/1-webinar-killing-mistake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The #1 Webinar Killing Mistake — Genndi\" \/>\n<meta property=\"og:description\" content=\"Learn the 1st of the 5 Laws of a No Fail Webinar in this tested and proven, strategy rich series of live event success from the experts themselves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/1-webinar-killing-mistake\/\" \/>\n<meta property=\"og:site_name\" content=\"Genndi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Genndi\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-08T15:58:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-09T18:31:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/1Mistake.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:site\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/1-webinar-killing-mistake\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/1-webinar-killing-mistake\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\"},\"headline\":\"The #1 Webinar Killing Mistake\",\"datePublished\":\"2017-01-08T15:58:35+00:00\",\"dateModified\":\"2019-05-09T18:31:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/1-webinar-killing-mistake\/\"},\"wordCount\":1537,\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"articleSection\":[\"Law #1 - 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