{"id":2442,"date":"2017-01-16T07:12:30","date_gmt":"2017-01-16T15:12:30","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=2442"},"modified":"2019-05-09T11:31:46","modified_gmt":"2019-05-09T18:31:46","slug":"create-killer-webinar-content-5-easy-steps-even-first-event","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/create-killer-webinar-content-5-easy-steps-even-first-event\/","title":{"rendered":"Create Killer Webinar Content in 5 Easy Steps,"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019ve smashed your registration conversion targets and properly <\/span><a href=\"https:\/\/www.genesisdigital.co\/blog\/tools\/advertising-abundance-without-angst-anxiety-part-one\/\"><span style=\"font-weight: 400;\">indoctrinated <\/span><\/a><span style=\"font-weight: 400;\">your registrants so that you now anticipate hordes of potential customers showing up to your webinar, you need to put on a show that lives up to the promise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That puts a lot of pressure on you, as the host, to deliver content that is extraordinarily\u2026<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Useful<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interesting<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Entertaining<\/span><\/li>\n<\/ul>\n<p><strong>That is no small order!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you can manage to hit one of those three targets, you\u2019re doing fairly well. But \u201cfairly well\u201d is not enough. It\u2019s no use delivering useful information if everyone is comatose, drooling over their keyboards because the presentation is a snooze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s equally problematic if you\u2019re entertaining and can keep everyone\u2019s attention, but don\u2019t deliver actual content of substance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Either way, you\u2019re going to struggle once it comes to your sales pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, there\u2019s a simple solution that you can use, regardless of how limited your webinar experience is, that will allow you to deliver information that is both useful AND riveting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is tell a story\u2026<\/span><\/p>\n<h3><b>The Hero\u2019s Quest<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In 2004 an English journalist, <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Christopher_Booker\"><span style=\"font-weight: 400;\">Christopher Booker<\/span><\/a><span style=\"font-weight: 400;\">, published a book postulating that virtually all stories can be broadly categorized into one of <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Seven_Basic_Plots\"><span style=\"font-weight: 400;\">seven basic plot types<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In turn, all seven types can be considered variations on the same basic drama. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a controversial claim, for sure, but it has the virtue of offering a handy guide for anyone looking to shape a satisfying story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Booker claims he spent more than three decades writing his book, so apologies to the man for the crass way I\u2019m about to boil it down. The essence is as follows\u2026<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The hero sets out on an adventure.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Things start out well and hopes are high.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Then something goes wrong and doubts set in.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Problems stack up until they appear insurmountable.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finally, the hero manages to overcome his obstacles and prevails.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With some variation, an astonishing number of books and movies follow this basic structure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is this because all creatives are attempting to express the same tortured quest for enlightenment and fulfillment?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is it because we\u2019re all imitating the stories we heard as children, generation after generation, continuing an endless cycle of old becoming new?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, is it because this is the easiest formula for producing a hit and making some cash mo-nay? Hmmmmm?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now the fun bit\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see how we fit this model into a webinar story that will keep your audience riveted.<\/span><\/p>\n<h3><b>The Secret to Your Success<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As you\u2019ve probably already figured, the story you\u2019re going to tell is how you found success in your niche.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could be a \u201crags to riches\u201d story, or it could be your \u201cquest\u201d to become an expert in <\/span><i><span style=\"font-weight: 400;\">something<\/span><\/i><span style=\"font-weight: 400;\">. Either way, your challenge is to deliver your tale in a way that doesn\u2019t meander, doesn\u2019t get bogged down in the details, and is relatable for your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is accomplished by fitting your story into <\/span><strong><i>FIVE EASY STEPS<\/i><\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2444\" src=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Beginning.png\" alt=\"In the beginning, times were hard\" width=\"1400\" height=\"900\" srcset=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Beginning.png 1400w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Beginning-600x386.png 600w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Beginning-1024x658.png 1024w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Beginning-300x193.png 300w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Beginning-696x447.png 696w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Beginning-1068x687.png 1068w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Beginning-653x420.png 653w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p><b>1) In the beginning, times were hard\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The starting point for your story can be as early as you wish, but make sure you\u2019re starting out from a place where many in your audience could currently see themselves, so they relate directly to you right away. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, this part of the story will come as a huge surprise your attendees.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">I can\u2019t believe multi-millionaire Mike used to live in his mom\u2019s basement.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I can\u2019t believe golf-pro Gertrude struggled so badly in Savannah.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I can\u2019t believe skinny Scott used to weigh 450 lbs.<\/span><\/i><\/p>\n<p><b>2) I decided to make a change because\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now, explain what motivated you to set out on your journey to success. What pain were you in? What critical point had you reached?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Describe your feelings in as explicit detail as possible. The better you are at relating this part of the story, the more likely it is that members of your audience will recognize themselves as being now where you once were.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good angle is to talk about how you finally found the courage to examine your situation only to discover that things were even worse than you imagined.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">I couldn\u2019t believe it when I realized the 12-year old that delivered the paper was earning more than me.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">It was a real wake-up call when my grandmother beat me on the final hole and I got so angry I threw my club in the pond.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I knew things had gotten out of hand when I stood on my scale and the digital reader said, \u201cOuch, quit it\u201d.<\/span><\/i><\/p>\n<p><b>3) On the road to discovery, I learned these critical things\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is where you candidly share the truths that you came to accept; the stark realities that you (maybe subliminally) want your audience also to acknowledge in preparation for the forthcoming sales pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How did these, perhaps uncomfortable, facts change your perspective of where you were at, what needed to change, and why it was imperative that you took action?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">I was going to die in that basement, unfulfilled and alone, if I didn\u2019t accept that no one could take responsibility for my life but me.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Instead of controlling my emotions, I was letting my emotions control me \u2013 I was never going to shoot my goal number if I didn\u2019t completely rethink my mental game.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">My life was at stake. It wasn\u2019t just about feeling better or looking good. If I wanted to live to see my kids grow up I needed to make that change. <\/span><\/i><\/p>\n<p><b><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2445\" src=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Action.png\" alt=\"Take action to make things happen\" width=\"1400\" height=\"900\" srcset=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Action.png 1400w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Action-600x386.png 600w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Action-1024x658.png 1024w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Action-300x193.png 300w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Action-696x447.png 696w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Action-1068x687.png 1068w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Action-653x420.png 653w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>4) This is what I did and this is what happened\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Share your wisdom and reveal the spectacular results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid to talk about the lows as well as the highs. Your audience will find your story more believable and relatable if you don\u2019t try and make it appear as if your journey to success was one unhindered rise to the top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some things worked, some things didn\u2019t, but you were always moving in the right direction, refusing to lose your momentum.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">So what if my first idea was a flop. I was going to take what I learned and do even better with my next try.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Of course it hurt to lose in the final of the championships. But I learned to never again underestimate the power and skill of a younger player.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I was wearing my leather pants again for the first time in two decades. It felt so good I wore them for five days straight. But, of course, now I know that\u2019s gross and shouldn\u2019t ever happen again.<\/span><\/i><\/p>\n<p><b>5) This is my system and this is how it can work for you\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Summarize the success you\u2019ve attained and the method that got you where you are today. This is the final step before you make the transition to your sales pitch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you spend time explaining why what you\u2019ve been sharing can be <\/span><b>replicated<\/b><span style=\"font-weight: 400;\"> by every member of your audience.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">My business is a success because I figured out how to test my products before bringing them to market, using my 12-step system.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Those three small tweaks to my game took me from perennial golf loser to three-time state champion. And in the last five years I\u2019ve helped hundreds of people replicate my system and avoid the embarrassment of losing.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In total, I lost over 250lbs, and I can promise that my \u201cEat More Fat, Move More\u201d plan will work for anyone.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">***<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re an expert at putting together a fun, pithy, educational webinar lecture, don\u2019t change a thing. You\u2019ve mastered something that most of us will always wrestle with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re struggling, you don\u2019t have to anymore. You can short-cut your way to putting on a phenomenal webinar, simply by sharing your success story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this system even works if you don\u2019t have a personal success story yet. All you have to do is find a customer who\u2019s used your product to succeed, and persuade them to share THEIR story with your audience. Case Studies are golden.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or find a joint venture partner who DOES have a success story and interview them on your webinar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone loves a good story \u2013 especially one with a happy ending where the hero slays the beast, and gets the girl (or boy). Make your webinar a story with this spirit, where your product\/service and proper use of it lead to the ultimate customer happy ending, and you\u2019ll be well on your way to having a smash on your hands.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2446\" src=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Success.png\" alt=\" Following these five story steps will lead to great webinar content success.\" width=\"1400\" height=\"900\" srcset=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Success.png 1400w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Success-600x386.png 600w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Success-1024x658.png 1024w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Success-300x193.png 300w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Success-696x447.png 696w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Success-1068x687.png 1068w, https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Success-653x420.png 653w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/>All this talk about webinars\u2026.. Have you seen our awesome new upgraded <a href=\"https:\/\/genesisdigital.krtra.com\/t\/UE1yQnTwZAoQ\">WebinarJam<\/a>? Want to try it for free? <a href=\"https:\/\/genesisdigital.krtra.com\/t\/UE1yQnTwZAoQ\">You can here<\/a>!<\/p>\n<p><span style=\"font-weight: 400;\">Is automation more your style? Not to worry. We have an app for that \ud83d\ude42 Check out <\/span><a href=\"https:\/\/genesisdigital.krtra.com\/t\/EIjzghXy3urK\"><span style=\"font-weight: 400;\">EverWebinar<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve smashed your registration conversion targets and properly indoctrinated your registrants so that you now anticipate hordes of potential customers showing up to your webinar, you need to put on a show that lives up to the promise. That puts a lot of pressure on you, as the host, to deliver content that is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[16,28,24,47,23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create Killer Webinar Content in 5 Easy Steps, Even if it\u2019s Your First Event<\/title>\n<meta name=\"description\" content=\"The step by step strategy of each phase of story creation to make your webinar content interesting, useful, and entertaining.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/create-killer-webinar-content-5-easy-steps-even-first-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create Killer Webinar Content in 5 Easy Steps, Even if it\u2019s Your First Event\" \/>\n<meta property=\"og:description\" content=\"The step by step strategy of each phase of story creation to make your webinar content interesting, useful, and entertaining.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/create-killer-webinar-content-5-easy-steps-even-first-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Genndi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Genndi\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-16T15:12:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-09T18:31:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/01\/Story.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:site\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/create-killer-webinar-content-5-easy-steps-even-first-event\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/create-killer-webinar-content-5-easy-steps-even-first-event\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\"},\"headline\":\"Create Killer Webinar Content in 5 Easy Steps,\",\"datePublished\":\"2017-01-16T15:12:30+00:00\",\"dateModified\":\"2019-05-09T18:31:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/create-killer-webinar-content-5-easy-steps-even-first-event\/\"},\"wordCount\":1484,\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"articleSection\":[\"Conversion &amp; 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