{"id":2552,"date":"2017-02-13T07:47:25","date_gmt":"2017-02-13T15:47:25","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=2552"},"modified":"2019-11-15T11:34:50","modified_gmt":"2019-11-15T19:34:50","slug":"roi-rocket-launching-registration-page-must-dos","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/law-1-registration\/roi-rocket-launching-registration-page-must-dos\/","title":{"rendered":"ROI Rocket Launching Registration Page MUST Dos"},"content":{"rendered":"\n

Creating high converting registration pages can be challenging. We have the tools to make it so much easier, and we\u2019re giving them to you so you never have to struggle again. <\/span><\/p>\n\n\n\n

I\u2019ve lost count of the specific number of webinars we\u2019ve done. But, to say it\u2019s \u201ca lot\u201d wouldn\u2019t be out of line. How do we create registration frenzies?<\/span><\/p>\n\n\n\n

With…<\/span><\/p>\n\n\n\n

The Checklist<\/i><\/b><\/h2>\n\n\n\n
\"Checklists<\/figure><\/div>\n\n\n\n

We LOVE checklists.<\/i><\/p>\n\n\n\n

We don\u2019t just \u201clike\u201d or \u201cenjoy\u201d them. We don\u2019t merely find checklists a handy tool for life and business.<\/span><\/p>\n\n\n\n

We are, quite literally, in LOVE.<\/span><\/p>\n\n\n\n

If that sounds over-the-top, it\u2019s only because you haven\u2019t yet realized the chocolate covered, satin draped, bubble bath in a champagne glass shaped tub of awesomeness that is <\/span>The Checklist<\/span><\/i>.<\/span><\/p>\n\n\n\n

Maybe it\u2019s because it feels good to take a bright red pen and strike a line right through a task.<\/span><\/p>\n\n\n\n

Maybe it\u2019s because a checklist helps ease the anxiety that comes from trying to mentally juggle the gazillion balls that must be properly managed to successfully complete a project.<\/span><\/p>\n\n\n\n

But most likely it\u2019s because checklists make us money.<\/span><\/p>\n\n\n\n

So\u2026 yeah\u2026 we love \u2018em. They allow us access to our true desire: <\/span>Profit! Cha-ching!<\/b><\/p>\n\n\n\n

Any time you do something repeatedly, you quickly realize that systemization is essential. <\/span><\/p>\n\n\n\n

Because we\u2019ve produced so many webinars over the years, we\u2019re fully aware that if we\u2019re inconsistent in the way we put a campaign together, we have no chance of creating a reliable ROI.<\/span><\/p>\n\n\n\n

Systems \u2013 and checklists to ensure the systems are followed \u2013 are how we score win after win after win.<\/span><\/p>\n\n\n\n

Today we\u2019re going to share our \u201cwebinar registration page\u201d checklist with you. We\u2019ve tested and re-tested. Analyzed and adjusted. This is the end product that will force your conversions in the right direction.<\/span><\/p>\n\n\n\n

*Just one addendum \u2013 nothing is set in stone. Sometimes adjustments are necessary depending on the overall goal of the webinar and the market you\u2019re in. Checklists are not a guarantee of success; they\u2019re a protection against accidentally leaving out important ingredients. So, feel free to adjust this one to suit.<\/span><\/i><\/p>\n\n\n\n

Webinar Registration Page Essential <\/b>MUST DOs<\/i><\/b><\/h2>\n\n\n\n
  1. The Headline<\/span><\/li>
  2. The Freemium<\/span><\/li>
  3. The Day, Date, Time<\/span><\/li>
  4. Solve a problem<\/span><\/li>
  5. Make a Big Promise<\/span><\/li>
  6. What and for How Long?<\/span><\/li>
  7. Show Urgency and Immediacy<\/span><\/li>
  8. Presenter Bios<\/span><\/li><\/ol>\n\n\n\n

    Let\u2019s discuss…<\/span><\/p>\n\n\n\n

    The Headline<\/b><\/h4>\n\n\n\n

    This is, arguably, the most important element on your registration page. It needs to grab the attention of your visitor with such dazzling urgency that they feel compelled to read the rest of the page. You can see some exhaustive instruction and examples here: <\/span>80% is the Headline<\/span><\/a>.<\/span><\/p>\n\n\n\n

    The Freemium<\/b><\/h4>\n\n\n\n

    Unlike a lead magnet, a freemium is designed to do more than just convince the visitor to register for your webinar. It\u2019s designed as impetus to follow through and attend the event. You can check out these posts for a full explanation:  <\/span>The #1 Webinar Killing Mistake<\/span><\/a> and <\/span>Warning: Do Not Create Another Freemium Until You Read This<\/span><\/a>.<\/span><\/p>\n\n\n\n

    The Date, Day, and Time<\/b><\/h4>\n\n\n\n

    I know this seems like an obvious inclusion, but it\u2019s one of the reasons why we have checklists \u2013 so, we don\u2019t forget something simple. Make sure you include the name of the day of the week the webinar is scheduled (Monday, Tuesday, etc.), otherwise a handful of people will indefinitely show up a day early (or late). It happens to the best of us.<\/span><\/p>\n\n\n\n

    Solve a problem<\/b><\/h4>\n\n\n\n

    Identify a core problem your product or service solves and refer to this explicitly in either the headline or webinar description (or both). You can\u2019t attract people to your event simply by promising something interesting or useful. You need to pledge to fix something meaningful in their life. How will you ease their pain?<\/span><\/p>\n\n\n\n

    Problem-solving<\/span><\/i> is the function of most products but, depending on your business, you may prefer to focus instead on how your offering provides <\/span>pleasure<\/span><\/i>.<\/span><\/p>\n\n\n\n

    \"How<\/figure>Big promise<\/b><\/h4>\n\n\n\n

    Your webinar should always open with a bold statement of intent. Tell your viewers that by the end of the event they will know how to accomplish\u2026 <<\/span>INSERT SOMETHING AMAZING<\/b>>. You don\u2019t need to save it for your webinar opener. Put your big promise on your registration page and commit yourself to delivering something really special.<\/span><\/p>\n\n\n\n

    As with the previous item on this list, your big promise can feature in the headline or in the webinar description.<\/span><\/p>\n\n\n\n

    What, and for how long?<\/b><\/h4>\n\n\n\n

    You don\u2019t have to give away ALL of your secrets on your registration page, however there are certain things that should be stated clearly and unequivocally. <\/span><\/p>\n\n\n\n

    \"Here\u2019s<\/figure><\/div>\n\n\n\n

    Here\u2019s the sub-checklist:<\/p>\n\n\n\n