{"id":2836,"date":"2017-03-05T21:13:54","date_gmt":"2017-03-06T05:13:54","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=2836"},"modified":"2025-03-06T09:56:54","modified_gmt":"2025-03-06T17:56:54","slug":"5-critical-steps-awesomely-successful-webinar-offers","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/","title":{"rendered":"5 Critical Steps to Awesomely Successful Webinar Offers"},"content":{"rendered":"

Which part of the webinar process would you say is the scariest?<\/span><\/p>\n

When we asked our customers this question, some said it\u2019s the first few seconds of the broadcast.<\/span><\/p>\n

Is my microphone working? Do I look like I know what I\u2019m doing? How do I sound? How do I look? Is my sweat moostach visible in the lights?<\/span><\/i><\/p>\n

Others were anxious about the first time they asked the audience to respond to a question in the chat box.<\/span><\/p>\n

What if no one is watching? What if no one cares enough to ask anything? What if I\u2019m asked a question I can\u2019t answer? What if\u2026<\/span><\/i><\/p>\n

But for all the various answers we heard, one of the top three was <\/span>SALES PITCH<\/b> terror<\/span><\/i>.<\/span><\/p>\n

It\u2019s not just that you\u2019ve got to make the transition from expert teacher to suave and persuasive Marketer; it\u2019s knowing this is one part of the webinar you truly can\u2019t \u201cafford\u201d to phone in, or phreak out about. So, naturally, <\/span>freak out<\/span><\/i> is exactly what we do.<\/span><\/p>\n

We can stomach mediocre registration conversion rates. <\/span><\/p>\n

Presentation typos can be overlooked (she says begrudgingly because it\u2019s a huge pet peeve of hers and hopefully you knew \u201cphreak\u201d was spelled wrong intentionally above). <\/span><\/p>\n

But mess up your sales pitch and everything you\u2019ve worked so hard on goes right to the outhouse.<\/span><\/p>\n

*Important Note* If your Offer doesn\u2019t convert, DO NOT panic. A busted sales webinar can be saved by reworking your pitch and putting on a second, hopefully more successful, event. Learn from your mistakes and make it better. <\/span><\/i><\/p>\n

It\u2019s Never as Bad as You Think<\/b><\/h3>\n

First, deep cleansing breath in, two, three. Blow it out slowly, two, three.<\/span><\/p>\n

Better? Good. <\/span><\/p>\n

If you\u2019re worried about your sales pitch, you\u2019re most likely putting too much unnecessary pressure on yourself.<\/span><\/p>\n

No one is seriously expecting you to turn into Tony Robbins, or Andy Jenkins, the moment the pitch begins. If your audience is sticking with you that far into the webinar, it\u2019s because they like what they\u2019ve heard and they\u2019re interested in what you have to offer. They\u2019re a warm, friendly audience and they\u2019d rather you were authentically YOU than try to fake a smooth, hypnotic (read: boring) offer presentation.<\/span><\/p>\n

So, don\u2019t overthink or overanalyze it. Concentrate, instead, on getting these <\/span>5 Critical Steps<\/b> in place, and there\u2019s no reason why your pitch shouldn\u2019t be a roaring success.<\/span><\/p>\n

1. Make the Offer Awesome<\/b><\/h4>\n

\"AdobeStock<\/p>\n

I know, I know. This should be obvious. It\u2019s like saying, \u201cDon\u2019t be naked on camera.\u201d Duh. But, oddly enough, this should never go without being said.<\/p>\n

The thing is, if you\u2019re nervous about your pitch, chances are that deep down, you know that the offer isn\u2019t good enough. At least not yet.<\/span><\/p>\n

The great thing about this step is that you can start your webinar promotion before your offer is even ready, and really take your time to get it right while you\u2019re promoting the event. If you craft your offer into something so amazing, positioned at such a reasonable, no-brainer price, and you can\u2019t imagine anyone turning it down, you\u2019ll arrive at the sales pitch segment of your webinar brimming with confidence.<\/span><\/p>\n

A world-class <\/span>sales person<\/span><\/i> can sell a pile of garbage, but all that happens next is a flurry of refund requests. Conversely, if you have a truly amazing offer, even if you\u2019re nervous, twitchy, and fumbling, you\u2019re still going to move some product.<\/span><\/p>\n

Create your offer early in the webinar production process and then revisit it. Then, revisit it again, each time asking yourself, \u201cHow can I improve this?\u201d<\/span><\/p>\n

2. Add Valuable and Relevant Bonuses<\/b><\/h4>\n

Bonuses are essential to your sales conversions, but their presence alone is not a guarantee of success. Bonuses must have real worth (as in, you could easily sell them on their own) and they must be connected and relevant to the Offer.<\/span><\/p>\n

Selling a website-building service? How about adding 12 months free hosting as a bonus? And how about a free domain name? And here\u2019s a voucher for a third-party service that gets you 1,000 free business cards.<\/span><\/p>\n

Just like you\u2019re doing with your offer, spend time before your webinar reviewing your bonuses, adding more, increasing the relevancy, and ramping up the awesomeness.<\/span><\/p>\n

Then, when presenting your bonuses to your audience, use the \u201c<\/span>bonus stack<\/span><\/i>\u201d method. <\/span><\/p>\n

Instead of just listing all the bonuses, describe the first bonus and show a slide containing the offer and the bonus together. Then describe the second bonus and show a slide containing the offer and the first two bonuses. Then describe the third bonus\u2026<\/span><\/p>\n

And so on\u2026 and so on\u2026 <\/span><\/p>\n

It may look and sound repetitive, but it really helps your audience to feel the weight of just how amazing your offer really is. It\u2019s the difference between a bland all-you-can-eat buffet, and a carefully crafted tasting menu where every dish is served individually with increasing delight.<\/span><\/p>\n

3. Stress the Urgency<\/b><\/h4>\n

One of the reasons webinars are so successful at generating sales is their exclusive nature. If you put up a traditional sales page to allow all of your customers (and your affiliates\u2019 customers) time to view the offer, you typically have to leave it up for several days, at the very least. Even if you have a limited time discount or bonus, you still need to make it available for long enough that everyone gets to see it.<\/span><\/p>\n

Webinars are different because, if you\u2019re not on the webinar you don\u2019t get to see the offer and you don\u2019t get a link to the order page.<\/span><\/p>\n

Your audience recognizes this, causing your offer to, as a result, have more URGENCY.<\/span><\/p>\n

So, lean into this sensitivity.<\/span><\/p>\n

My coaching master class starts a week from Monday \u2013 you must book your place today if you want to be a part of this exclusive coaching group. <\/span><\/i><\/p>\n

Remember\u2026 these amazing bonuses are only available if you purchase before the webinar ends.<\/span><\/i><\/p>\n

4. Insist on Scarcity<\/strong><\/span><\/h4>\n

Emphasize the limited nature of your offer and make sure your audience knows that attendance on your webinar does not guarantee they will be able to make a purchase. There aren\u2019t enough units or placements for everyone in attendance so it has to be first-come, first served.
\nSoft-selling is always easier. It just feels \u201cnicer\u201d to tell people to take a look when they get a chance, but there\u2019s no rush; take time to think carefully about the offer and then make a decision.<\/span><\/p>\n

Unfortunately, this isn\u2019t best practice on a sales webinar. <\/span><\/p>\n

Soft-selling is what you did during the build-up to your webinar. Now that the event is taking place and the pitch is in full swing, you have to go full throttle.<\/span><\/p>\n

My coaching master class is limited to 25 seats \u2013 In order to ensure everyone gets one on one feedback and coaching, once the class is full, it\u2019s full.<\/span><\/i><\/p>\n

No exceptions – this special discount is only available for the next 30 minutes (Boom! Start the onscreen timer).<\/span><\/i><\/p>\n

Everyone else is paying monthly or annually for this service \u2013 this is your only chance to get lifetime access for a one-time fee. Once this webinar ends, this offer ends with it.<\/span><\/i><\/p>\n

The audience MUST feel as if they\u2019re going to miss out on something important if they don\u2019t take action right now.<\/span><\/p>\n

This amazing offer is their reward for having the smarts to show up to the webinar and the commitment to watch the entire event. Your audience has acted wisely, now they must reward themselves by taking advantage of your Out-of-this-World offer.<\/span><\/p>\n

\"Make5. Full-on Risk Reversal<\/b><\/h4>\n

Removing the risk from the customer is usually accomplished by offering a money-back guarantee. But you should go a step further and reverse the risk by, effectively, offering to penalize YOURSELF if your customers ask for a refund.<\/span><\/p>\n

If you don\u2019t see a complete ROI within three months, I\u2019ll give you a total refund and an extra $100 for your trouble.<\/span><\/i><\/p>\n

If you don\u2019t think this is the best coaching course you\u2019ve ever attended, I\u2019ll give you a 100% refund and I\u2019ll keep working with you until you find the success you\u2019re looking for.<\/span><\/i><\/p>\n

This accomplishes three things:<\/span><\/p>\n

    \n
  1. Your audience feels safer making a purchase and, therefore, is more inclined to do so.<\/span><\/li>\n
  2. It amplifies the perceived value and quality of the product. If you\u2019re willing to take on this level of risk, it indicates that you\u2019re really confident in your ability to deliver as promised.<\/span><\/li>\n
  3. If a few of your customers, for whatever reason, do ask for a refund, they won\u2019t feel resentful that you used urgency and scarcity to maneuver them into a decision they later rethought. A refunded customer doesn\u2019t necessarily mean they are unhappy. <\/span><\/li>\n<\/ol>\n

    ***************************************************************<\/b><\/p>\n

    Hosting a webinar can be scary<\/strong> \u2013 especially if you\u2019re new to the process. The antidote to this fear is good preparation and confidence in your product. Those are two things that don\u2019t require innate skill, years of training, or the ability to think quickly on your feet.<\/span><\/p>\n

    Following these steps, creating a great offer, and highlighting urgency, scarcity, and risk-reversal is within everyone\u2019s skill-set.<\/span><\/p>\n

    Even better, <\/span>URGENCY<\/b> and <\/span>SCARCITY<\/b> are built in features for both <\/span>WebinarJam<\/span><\/a> and <\/span>EverWebinar<\/span><\/a>! Start Jamming today and be well on your way to a whopping increase in revenue.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Which part of the webinar process would you say is the scariest? When we asked our customers this question, some said it\u2019s the first few seconds of the broadcast. Is my microphone working? Do I look like I know what I\u2019m doing? How do I sound? How do I look? Is my sweat moostach visible […]<\/p>\n","protected":false},"author":1,"featured_media":2839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[7,48],"tags":[],"yoast_head":"\n5 Critical Steps to Awesomely Successful Webinar Offers — Genndi<\/title>\n<meta name=\"description\" content=\"Learn and implement scarcity, urgency, and risk removal in 5 Critical steps to making your webinar sales conversions increase dramatically.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Critical Steps to Awesomely Successful Webinar Offers — Genndi\" \/>\n<meta property=\"og:description\" content=\"Learn and implement scarcity, urgency, and risk removal in 5 Critical steps to making your webinar sales conversions increase dramatically.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/\" \/>\n<meta property=\"og:site_name\" content=\"Genndi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Genndi\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-06T05:13:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T17:56:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/03\/5-Critical-Steps-to-Awesomely-Successful-Webinar-Offers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:site\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\"},\"headline\":\"5 Critical Steps to Awesomely Successful Webinar Offers\",\"datePublished\":\"2017-03-06T05:13:54+00:00\",\"dateModified\":\"2025-03-06T17:56:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/\"},\"wordCount\":1586,\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"articleSection\":[\"WebinarJam\",\"WebinarJam Training\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/\",\"name\":\"5 Critical Steps to Awesomely Successful Webinar Offers — Genndi\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#website\"},\"datePublished\":\"2017-03-06T05:13:54+00:00\",\"dateModified\":\"2025-03-06T17:56:54+00:00\",\"description\":\"Learn and implement scarcity, urgency, and risk removal in 5 Critical steps to making your webinar sales conversions increase dramatically.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.genesisdigital.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Critical Steps to Awesomely Successful Webinar Offers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#website\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/\",\"name\":\"Genndi\",\"description\":\"Smarter Business. Better Lives.\",\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.genesisdigital.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\",\"name\":\"Genesis Digital\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png\",\"contentUrl\":\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png\",\"width\":1000,\"height\":350,\"caption\":\"Genesis Digital\"},\"image\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Genndi\/\",\"https:\/\/twitter.com\/webinarjam\",\"https:\/\/www.linkedin.com\/company\/genesis-digital-llc\",\"https:\/\/www.youtube.com\/channel\/UCyduAT1s7lS64iq82RKMO8A\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\",\"name\":\"Genesis Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg\",\"caption\":\"Genesis Digital\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Critical Steps to Awesomely Successful Webinar Offers — Genndi","description":"Learn and implement scarcity, urgency, and risk removal in 5 Critical steps to making your webinar sales conversions increase dramatically.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/","og_locale":"en_US","og_type":"article","og_title":"5 Critical Steps to Awesomely Successful Webinar Offers — Genndi","og_description":"Learn and implement scarcity, urgency, and risk removal in 5 Critical steps to making your webinar sales conversions increase dramatically.","og_url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/","og_site_name":"Genndi","article_publisher":"https:\/\/www.facebook.com\/Genndi\/","article_published_time":"2017-03-06T05:13:54+00:00","article_modified_time":"2025-03-06T17:56:54+00:00","og_image":[{"width":1400,"height":900,"url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/03\/5-Critical-Steps-to-Awesomely-Successful-Webinar-Offers.png","type":"image\/png"}],"author":"Genesis Digital","twitter_card":"summary_large_image","twitter_creator":"@webinarjam","twitter_site":"@webinarjam","twitter_misc":{"Written by":"Genesis Digital","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/#article","isPartOf":{"@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/"},"author":{"name":"Genesis Digital","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61"},"headline":"5 Critical Steps to Awesomely Successful Webinar Offers","datePublished":"2017-03-06T05:13:54+00:00","dateModified":"2025-03-06T17:56:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/"},"wordCount":1586,"publisher":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#organization"},"articleSection":["WebinarJam","WebinarJam Training"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/","url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/","name":"5 Critical Steps to Awesomely Successful Webinar Offers — Genndi","isPartOf":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#website"},"datePublished":"2017-03-06T05:13:54+00:00","dateModified":"2025-03-06T17:56:54+00:00","description":"Learn and implement scarcity, urgency, and risk removal in 5 Critical steps to making your webinar sales conversions increase dramatically.","breadcrumb":{"@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/5-critical-steps-awesomely-successful-webinar-offers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.genesisdigital.co\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Critical Steps to Awesomely Successful Webinar Offers"}]},{"@type":"WebSite","@id":"https:\/\/www.genesisdigital.co\/blog\/#website","url":"https:\/\/www.genesisdigital.co\/blog\/","name":"Genndi","description":"Smarter Business. Better Lives.","publisher":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.genesisdigital.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.genesisdigital.co\/blog\/#organization","name":"Genesis Digital","url":"https:\/\/www.genesisdigital.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png","contentUrl":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png","width":1000,"height":350,"caption":"Genesis Digital"},"image":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Genndi\/","https:\/\/twitter.com\/webinarjam","https:\/\/www.linkedin.com\/company\/genesis-digital-llc","https:\/\/www.youtube.com\/channel\/UCyduAT1s7lS64iq82RKMO8A"]},{"@type":"Person","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61","name":"Genesis Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg","caption":"Genesis Digital"}}]}},"featured_image_src":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/03\/5-Critical-Steps-to-Awesomely-Successful-Webinar-Offers-600x400.png","featured_image_src_square":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/03\/5-Critical-Steps-to-Awesomely-Successful-Webinar-Offers-600x600.png","author_info":{"display_name":"Genesis Digital","author_link":"https:\/\/www.genesisdigital.co\/blog\/author\/genndi\/"},"jetpack_featured_media_url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/03\/5-Critical-Steps-to-Awesomely-Successful-Webinar-Offers.png","jetpack-related-posts":[{"id":2915,"url":"https:\/\/www.genesisdigital.co\/blog\/case-studies\/implementing-webinar-best-practice-leads-dramatic-increase-conversions\/","url_meta":{"origin":2836,"position":0},"title":"Implementing Webinar Best Practice Leads to Dramatic Increase in Conversions","date":"March 29, 2017","format":false,"excerpt":"Recently, I came across a Facebook post from Dr. Kevin Polk that made my day. It was such a positive, heart felt message, from someone with whom we can all so easily identify, that I immediately knew I wanted to feature him, his business, and his success. NOT because it\u2019s\u2026","rel":"","context":"In "Case Studies"","img":{"alt_text":"CaseStudy","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/03\/CaseStudy.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4760,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/youll-love-these-webinarjam-4-0-updates\/","url_meta":{"origin":2836,"position":1},"title":"You\u2019ll Love These WebinarJam 4.0 Updates","date":"February 14, 2020","format":false,"excerpt":"It\u2019s been one week since WebinarJam 4.0 launched! Woohoo! And while it may seem early to get any product updates, our Dev team is constantly cranking away at all hours of the night, so you can have the best product possible.\u00a0 And now, only a week after launch, we have\u2026","rel":"","context":"In "Guides"","img":{"alt_text":"WJ Adset9 1200x628","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/02\/WJ_Adset9_1200x628.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3260,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/","url_meta":{"origin":2836,"position":2},"title":"Wreck Your Webinars in 2 Easy Steps","date":"August 14, 2017","format":false,"excerpt":"I\u2019m sure you\u2019ve noticed that just about every entrepreneur and their Mama (yup, our mom, too) has started using webinars to grow their business. And it\u2019s not just the big guns that are involved. It\u2019s EVERYONE\u2026 From the Fortune 100 companies pitching multi-million dollar contracts, to the solopreneur selling custom\u2026","rel":"","context":"In "WebinarJam"","img":{"alt_text":"Hosting a webinar can be fun, as long as you find a platform that is affordable.","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Wreck-Your-Webinars.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3252,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/learning-from-experience-even-if-its-not-your-experience-is-more-valuable-than-a-plan\/","url_meta":{"origin":2836,"position":3},"title":"Learning from Experience, Even if it\u2019s Not YOUR Experience, is More Valuable Than a Plan","date":"August 7, 2017","format":false,"excerpt":"\u00a0 They say that failing to plan is planning to fail. I don\u2019t know who \u201cthey\u201d are, but I disagree. When a webinar (or any other business project) fails, it generally is NOT the fault of a missing plan. It\u2019s almost always directly related to a lack of experience. For\u2026","rel":"","context":"In "Marketing"","img":{"alt_text":"Experience","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Experience.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4647,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/","url_meta":{"origin":2836,"position":4},"title":"What\u2019s in a Webinar?","date":"August 8, 2019","format":false,"excerpt":"A modern blend of \u201cweb,\u201d referring to the Internet, and \u201cseminar,\u201d an educative session hosted by an authoritative figure, webinars are increasingly becoming staples in the content offerings of businesses, nonprofits, and other organizations worldwide.\u00a0 While it\u2019s great that other people are using them more often, you may be left\u2026","rel":"","context":"In "Featured"","img":{"alt_text":"Webinars Are A Powerful Branding Tool","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2019\/08\/Webinars-are-a-powerful-branding-tool.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3300,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/robbing-blind-truth-webinar-hosting-costs\/","url_meta":{"origin":2836,"position":5},"title":"\u201cThey\u201d Are Robbing You Blind","date":"August 25, 2017","format":false,"excerpt":"IMPORTANT NOTICE: The content of this article represents the views of the author that do not necessarily correspond with that of Genesis Digital. Furthermore, the following representations are only opinions and no accusations of illegality should be construed. Great \u2013 that should keep the lawyers happy. I\u2019m now perfectly at\u2026","rel":"","context":"In "Featured"","img":{"alt_text":"Do not let other webinar hosting companies charge you ridiculous fees.","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Im-ROBBING-You-Blind.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts\/2836"}],"collection":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/comments?post=2836"}],"version-history":[{"count":3,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts\/2836\/revisions"}],"predecessor-version":[{"id":5022,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts\/2836\/revisions\/5022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/media\/2839"}],"wp:attachment":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/media?parent=2836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/categories?post=2836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/tags?post=2836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}