{"id":2859,"date":"2017-03-13T06:55:39","date_gmt":"2017-03-13T13:55:39","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=2859"},"modified":"2019-05-09T11:31:46","modified_gmt":"2019-05-09T18:31:46","slug":"create-webinar-buying-frenzy-5-simple-steps-without-pushy-overly-aggressive","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/law-4-offers\/create-webinar-buying-frenzy-5-simple-steps-without-pushy-overly-aggressive\/","title":{"rendered":"How to Create a Webinar Buying Frenzy in 5 Simple Steps Without Being Pushy or Overly Aggressive"},"content":{"rendered":"

Let\u2019s talk about something important. <\/span><\/p>\n

The right way to close your <\/span><\/i>Sales Pitch<\/i><\/b>.<\/span><\/i><\/p>\n

I\u2019m going to show you how easy it is to make webinar sales without resorting to hard sell, overly aggressive tactics that, let\u2019s face it, don\u2019t really have any place in a 21<\/span>st<\/span> century, online business.<\/span><\/p>\n

These days, consumers are too plugged in to respond to hard core sales techniques that ultimately feel like bullying. <\/span>Bullying sucks<\/span><\/i>. And even if that approach did still work, it\u2019s not going to win you any loyal customers. You\u2019d be gaining short-term profits for long-term bankruptcy.<\/span><\/p>\n

That said, <\/span>there\u2019s a notable downside to this shift away from the \u201chard sell\u201d<\/span><\/i>. Stay with me…<\/span><\/p>\n

It feels like we\u2019re getting a little TOO comfortable with soft-selling, consultative approaches.<\/span><\/p>\n

Could it be that we\u2019ve become <\/span>fearful<\/i><\/b> of closing the sale? <\/span><\/p>\n

If the sales pitch is <\/span>the part of the webinar that most people fear<\/b><\/a>, then the call-to-action (CTA), the part where we ask the audience to spend money, is where the fumble is severe.<\/span><\/p>\n

Adding an \u201cAdd to Cart\u201d button to a sales letter is easy. But, looking into a camera and asking your audience to purchase your Offer requires a level of confidence and preparedness so many feel they lack. It\u2019s understandable. Making the transition on a webinar from teacher to salesperson can be uncomfortable.<\/span><\/p>\n

Of course, none of that means you can let yourself off the hook. You CAN close your audience and you absolutely MUST. A little forethought and planning and you\u2019ll have no reason to fear asking for the sale.<\/span><\/p>\n

\"CloseDon\u2019t Make the Sale Optional<\/b><\/p>\n

You\u2019ve put together a great offer, you\u2019ve used <\/span>the bonus stack technique<\/b><\/a>, and now you\u2019re opening the gate to your order page. You open your mouth and say\u2026<\/span><\/p>\n

\u201cErm\u2026 so\u2026 if you want to purchase this offer, just click on this link and\u2026\u201d<\/span><\/i><\/p>\n

Hold up, wait a minute! What do you mean \u201cif\u201d? <\/span><\/p>\n

Your offer is amazing. <\/span><\/p>\n

Your bonuses are awesome. <\/span><\/p>\n

Only the crazy members of your audience will be turning away. There\u2019s no \u201cif\u201d. <\/span><\/p>\n

Yes, of course, the sale is optional, but leave that as a dilemma to be sorted out in the minds of your customers. From YOUR perspective, there\u2019s no argument to be made. The offer is amazing and your audience is going to want to pounce on it.<\/span><\/p>\n

Don\u2019t use words like \u201cif\u201d, \u00a0\u201cmaybe\u201d, or \u201cperhaps\u201d. Simply announce that the order page is open and talk as if your audience has already made the decision to buy.<\/span><\/p>\n

The only options you should be vocalizing are <\/span>payment options<\/i><\/b>.<\/span><\/p>\n

If necessary, write out your firm, confident CTA in advance, stick it to your laptop, and read it directly.<\/span><\/p>\n

\u201cThe order page is now\u2026 OPEN! Go ahead, right now, click on the link, and lock in your purchase price while it\u2019s still available.\u201d<\/span><\/i><\/p>\n

Buy a Domain Name<\/b><\/p>\n

WebinarJam<\/span><\/a> lets you put both a clickable <\/span>BUY<\/span><\/i> button and a link to your order page directly on the webinar feed, but you should still read it out for the benefit of the people who are listening to your event while doing something else in another browser tab.<\/span><\/p>\n

Webinar hosts often avoid reading out the URL for the order page because it looks something like this:<\/span><\/p>\n

*catgroomingtips.com\/?tid=567-UA00001<\/span><\/p>\n

That\u2019s pretty ugly. <\/span><\/p>\n

But it\u2019s easily fixed by spending ten bucks on a new domain name, just for this Offer, and redirecting it to your order page link. Instead of having to read out the above mouthful, you could send people to *GroomMyCatOffer.com<\/span><\/p>\n

(*Used for illustrative purposes only)<\/span><\/p>\n

Once your offer has finished, redirect your new domain to a different offer or to your lead capture page. That way, people viewing your webinar replay will still see an engaging page if they follow the link.<\/span><\/p>\n

Use an \u201cAdd to Cart\u201d Button<\/b><\/p>\n

As I briefly mentioned, in addition to adding a direct link to your order page, <\/span>WebinarJam<\/span><\/a> allows you to display an order button image. It\u2019s clickable right from within the webinar room window and has a significant positive impact on your CTA.<\/span><\/p>\n

The \u201cAdd to Cart\u201d button is familiar to your customers and is associated with the endorphin-rush that comes with buying a highly coveted item.<\/span><\/p>\n

It\u2019s super easy to set up and there\u2019s a visceral thrill that comes with announcing your cart is open and, simultaneously, making the \u201cAdd to Cart\u201d button appear on screen. <\/span><\/p>\n

\"UsingUse Scarcity Counter and Countdown Features<\/b><\/p>\n

If you still find it difficult to be assertive with your CTA, let the scarcity counter and countdown features of <\/span>WebinarJam <\/span><\/a>do it for you.<\/span><\/p>\n

The appearance of a countdown timer is enough to get the pulse rate of most people to tick up a few beats. Start the timer at the beginning of your Q&A session and leave it on screen as a constant reminder to your audience of how long they have left before the offer is withdrawn.<\/span><\/p>\n

The scarcity counter is also a fantastic tool and, while it takes a little effort to setup (unless you use the manual option), it\u2019s totally worth the impact it can have on your conversion rate.<\/span><\/p>\n

Your CTA can be virtually passive, but as soon as that scarcity counter starts to tick down and your audience realizes that only a small number of people in attendance are going to benefit from your offer, a buying frenzy will begin.<\/span><\/p>\n

Repeat, Repeat, Repeat\u2026<\/b><\/p>\n

If you just can\u2019t bring yourself to be aggressive with your CTA (that\u2019s fine), but there\u2019s nothing to stop you from <\/span>repeating<\/span><\/i> your CTA\u2026<\/span><\/p>\n

Over and over!<\/span><\/p>\n

Repetition creates an urgency of its own, even when it\u2019s in the form of a polite urging to push the \u201cAdd to Cart\u201d button while it\u2019s still there for the pushing.<\/span><\/p>\n

Every time you finish answering a question during the Q&A session, update your audience on the numbers on the countdown timer and\/or the scarcity counter, then repeat your CTA.<\/span><\/p>\n

Keep going until either the countdown timer ends, you sell out, or your audience disperses.<\/span><\/p>\n

************************************************************************<\/span><\/p>\n

A strong close used to be measured by the aggression of the CTA and the level of hysteria with which customers whipped out their credit card.<\/span><\/p>\n

But your webinar doesn\u2019t have to be like that<\/b>.<\/span><\/p>\n

Couple a strong Offer with a confident CTA and some smart scarcity techniques, and it\u2019s absolutely possible to avoid a hard, pushy sell, while still selling out in record time.<\/span><\/p>\n

Don\u2019t fear \u201cthe close\u201d.<\/span><\/p>\n

A little practice and you\u2019ll do better than \u201cjust fine\u201d. You\u2019ll be amazing.<\/span><\/p>\n

Did you know that <\/span><\/i>clickable<\/i><\/b> Add to Cart Buttons, Scarcity Counters, and Urgency Countdowns are all features also available in <\/span><\/i>WebinarJam<\/span><\/i><\/a>? If you had an awesomely high converting live event, turn that puppy into an evergreen one and let <\/span><\/i>EverWebinar<\/span><\/i><\/a> do the work for you!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s talk about something important. The right way to close your Sales Pitch. I\u2019m going to show you how easy it is to make webinar sales without resorting to hard sell, overly aggressive tactics that, let\u2019s face it, don\u2019t really have any place in a 21st century, online business. These days, consumers are too plugged […]<\/p>\n","protected":false},"author":1,"featured_media":2862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[8,28,24,47,7],"tags":[],"yoast_head":"\nHow to Create a Webinar Buying Frenzy in 5 Simple Steps Without Being Pushy or Overly Aggressive — Genndi<\/title>\n<meta name=\"description\" content=\"Learn the right way to close your webinar sales pitch, create a loyal following, and enjoy long term success without using distasteful hard sell techniques to boost conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/law-4-offers\/create-webinar-buying-frenzy-5-simple-steps-without-pushy-overly-aggressive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Webinar Buying Frenzy in 5 Simple Steps Without Being Pushy or Overly Aggressive — Genndi\" \/>\n<meta property=\"og:description\" content=\"Learn the right way to close your webinar sales pitch, create a loyal following, and enjoy long term success without using distasteful hard sell techniques to boost conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/law-4-offers\/create-webinar-buying-frenzy-5-simple-steps-without-pushy-overly-aggressive\/\" \/>\n<meta property=\"og:site_name\" content=\"Genndi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Genndi\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-13T13:55:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-09T18:31:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/03\/BuyingFrenzy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:site\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/law-4-offers\/create-webinar-buying-frenzy-5-simple-steps-without-pushy-overly-aggressive\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/law-4-offers\/create-webinar-buying-frenzy-5-simple-steps-without-pushy-overly-aggressive\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\"},\"headline\":\"How to Create a Webinar Buying Frenzy in 5 Simple Steps Without Being Pushy or Overly Aggressive\",\"datePublished\":\"2017-03-13T13:55:39+00:00\",\"dateModified\":\"2019-05-09T18:31:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/law-4-offers\/create-webinar-buying-frenzy-5-simple-steps-without-pushy-overly-aggressive\/\"},\"wordCount\":1182,\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"articleSection\":[\"EverWebinar\",\"Law #4 - 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