{"id":3191,"date":"2017-06-21T06:50:05","date_gmt":"2017-06-21T13:50:05","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=3191"},"modified":"2019-05-09T11:31:45","modified_gmt":"2019-05-09T18:31:45","slug":"10-proven-actionable-best-practices-improve-email-delivery","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/10-proven-actionable-best-practices-improve-email-delivery\/","title":{"rendered":"10 Proven, Actionable Best Practices to Improve Email Delivery"},"content":{"rendered":"<p>If you have a business, you send emails. Brick &amp; mortar, online, Saas, info products, telephone orders, doesn\u2019t matter. Everyone uses emails and everyone wants to know the magic trick to ensuring your emails end up in the right place, every time.<\/p>\n<p>We\u2019re lucky\u2026. We have our very own Richelo Killian to advise us on email deliverability. To know him, is to know what an email genius is. But, we also know not everyone has a Richelo. The good news is that he wrote a really great, <i>actionable<\/i> article to help you reduce your bounce rates. Follow these simple steps, get better email delivery. Period.<\/p>\n<p>Here\u2019s a brief outline of what you\u2019re going to learn:<\/p>\n<ul>\n<li>Send content that your subscribers really want (this seems obvious, but it\u2019s actually a giant problem for many people).<\/li>\n<li>Ask your subscriber to add your <i>from<\/i> address to their address book.<\/li>\n<\/ul>\n<ul>\n<li>Never use a &#8220;free&#8221; <i>from<\/i> address.<\/li>\n<\/ul>\n<ul>\n<li>Use one<i> from<\/i> address and <i>from<\/i> name, and don&#8217;t keep changing it!<\/li>\n<\/ul>\n<ul>\n<li>Always test your emails to multiple services before you send to your list.<\/li>\n<\/ul>\n<ul>\n<li>Make sure none of your links are blacklisted.<\/li>\n<\/ul>\n<ul>\n<li>Limit the number of links in your email<\/li>\n<\/ul>\n<ul>\n<li>Clean and lean HTML<\/li>\n<\/ul>\n<ul>\n<li>Both HTML AND Plain Text<\/li>\n<\/ul>\n<ul>\n<li>Double or confirmed opt-in<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Read the <a href=\"http:\/\/www.onlyinfluencers.com\/email-strategy\/entry\/10-tips-for-delivering-your-messages-to-the-inbox\">full article over on the ONLY INFLUENCERS blog<\/a> and make your emails better immediately!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a business, you send emails. Brick &amp; mortar, online, Saas, info products, telephone orders, doesn\u2019t matter. Everyone uses emails and everyone wants to know the magic trick to ensuring your emails end up in the right place, every time. We\u2019re lucky\u2026. We have our very own Richelo Killian to advise us on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[21,123,12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Proven, Actionable Best Practices to Improve Email Delivery &mdash; Genndi<\/title>\n<meta name=\"description\" content=\"Our email expert lays out the top ten best practices for decreasing bounce rates and ensuring your emails are delivered to your list members\u2019 inboxes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/10-proven-actionable-best-practices-improve-email-delivery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Proven, Actionable Best Practices to Improve Email Delivery &mdash; Genndi\" \/>\n<meta property=\"og:description\" content=\"Our email expert lays out the top ten best practices for decreasing bounce rates and ensuring your emails are delivered to your list members\u2019 inboxes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/10-proven-actionable-best-practices-improve-email-delivery\/\" \/>\n<meta property=\"og:site_name\" content=\"Genndi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Genndi\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-21T13:50:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-09T18:31:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/06\/10-Proven-Actionable-Best-Practices-to-Improve-Email-Delivery.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:site\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/10-proven-actionable-best-practices-improve-email-delivery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/10-proven-actionable-best-practices-improve-email-delivery\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\"},\"headline\":\"10 Proven, Actionable Best Practices to Improve Email Delivery\",\"datePublished\":\"2017-06-21T13:50:05+00:00\",\"dateModified\":\"2019-05-09T18:31:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/10-proven-actionable-best-practices-improve-email-delivery\/\"},\"wordCount\":236,\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"articleSection\":[\"CRM\",\"Featured\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/10-proven-actionable-best-practices-improve-email-delivery\/\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/10-proven-actionable-best-practices-improve-email-delivery\/\",\"name\":\"10 Proven, Actionable Best Practices to Improve Email Delivery &mdash; 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As marketers, it is our prerogative to pontificate unceasingly on the absolute necessity of implementing a proper pre-webinar email sequence into your Event planning strategy, or risk a No-Show webinar. 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But first they just need to check their emails, post a tweet, login to Facebook, check their emails again, have a quick game of Candy Crush, grab a coffee, check their emails again\u2026 Why are we\u2026","rel":"","context":"In &quot;Law #3 - Engagement&quot;","img":{"alt_text":"Use our proven, free templates for the most successful webinar presentation possible.","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/09\/Everything-You-Should-Know-About-Creating-an-Awesome-Slide-Presentation-Without-Having-to-Create-an-Awesome-Slide-Presentation.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2984,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/traffic-advertising\/how-to-write-spam-that-converts\/","url_meta":{"origin":3191,"position":4},"title":"How to Write Spam That Converts","date":"May 1, 2017","format":false,"excerpt":"DISCLAIMER: Unsolicited advertising (AKA \u201cSpam\u201d) may be illegal in the country where you work or where your prospects reside. The content of this article is not intended to endorse or encourage unsolicited advertising nor should any of it be interpreted as legal advice. The author\u2019s understanding of the law is\u2026","rel":"","context":"In &quot;Marketing&quot;","img":{"alt_text":"How to Write Emails that Convert like crazy","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/04\/How-to-Write-Spam-that-Converts.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4729,"url":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/","url_meta":{"origin":3191,"position":5},"title":"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read","date":"January 7, 2020","format":false,"excerpt":"Most Monday morning rituals include combing through your inbox from over the weekend and deleting emails from people and brands you don\u2019t care about. 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