{"id":3220,"date":"2017-07-10T06:24:48","date_gmt":"2017-07-10T13:24:48","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=3220"},"modified":"2019-05-09T11:31:45","modified_gmt":"2019-05-09T18:31:45","slug":"roadmap-big-reveal","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/video-marketing\/roadmap-big-reveal\/","title":{"rendered":"The Road-map to the Big Reveal"},"content":{"rendered":"\n\n\n
This is an expansion of an earlier article \u2013 if you haven\u2019t already I encourage you to read the original post first.<\/i><\/p>\n

Rock Solid Scripts that Sizzle: Key Plot Points<\/i><\/b><\/a><\/p>\n

If you want to read the entire Video Sales Letter article series from the beginning, start here\u2026<\/i><\/p>\n

 <\/p>\n

The First 5 Critical Steps to Creating Sleek Video Sales Letters<\/i><\/b><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

<\/h4>\n

There are two types of people in this world.<\/h3>\n

The people who carefully read and follow the instructions to assemble the IKEA wardrobe they just dropped $500 on\u2026<\/p>\n

And crazy, psychotic people whose sole desire is to watch the world burn!<\/p>\n

That\u2019s maybe overstating it a little. Especially since even people who like to jump in and figure things out on their own, usually like to have the instructions available, just in case they get stuck somewhere along the way.<\/p>\n

Deep down, even if we\u2019re the kind of person whose ego demands that we pretend to be a self-made being who emerged fully-formed from the womb, we\u2019re always comforted by the idea of having some directions to follow.<\/p>\n

Especially when it\u2019s in an area in which we struggle.<\/p>\n

No one SERIOUSLY wants to go back to the days of wrestling with giant maps to find their way around, when our helpful GPS robot can just walk us through the directions, step by step.<\/p>\n

Your Video Sales Letter Customers WANT a Road-map<\/h3>\n

Marketers, for a long time, have been taking advantage of the comfort people get when they have access to a road-map or a system.<\/p>\n

For example, when you ask your newly-subscribed customer to whitelist your email address, share your page on social media, AND watch your \u201cWelcome\u201d video, you have a far better chance of convincing them to do so if you label the requests as Step 1, Step 2, Step 3\u2026<\/p>\n

And guess what\u2026<\/p>\n

The concept of a friendly road-map is also going to do amazing things to your Video Sales Letter (VSL)!<\/p>\n

It\u2019s not just that a step-by-step guide is familiar and comforting (which, for most people, it totally is), it\u2019s that a systemized process implies simplicity. It suggests that even if, on the surface, something seems complicated, the road-map will ensure that EVERYONE who follows it achieves the same amazing end result.<\/p>\n

No kidding, peeps\u2026<\/p>\n

If you use this technique, RIGHT BEFORE revealing your product, the hunger for your offer is going to go through the roof.<\/p>\n

Even the people that think, \u201cAh, I probably won\u2019t need a road-map, I\u2019ll be able to just figure out the components on my own,<\/i>\u201d will still be hungrier for your product simply knowing that a system is there should they need it.<\/p>\n

Plot Point #13: It gets AWESOME \u2013 There\u2019s a Road-map<\/h3>\n

You\u2019ve been building up your VSL to the moment where you reveal your product. If it feels like you\u2019ve been stretching it out, this is for very good reason. If you stage your big reveal too early, there\u2019s always a risk that your audience will simply shrug their collective shoulders.<\/p>\n

The whole point of gradually working towards the moment where you proudly display your product is to take your audience on a journey that reminds them of a specific problem, agitates their frustration, and then teases them with the prospect of a future freed from their misery.<\/p>\n

* If you\u2019re joining this article series late, I would encourage you to start from the beginning for <\/i>a full explanation of VSL strategy<\/i><\/b><\/a><\/p>\n

If you\u2019ve followed all of the previous 12 Plot Points, your viewers should be clamoring to hear about what you have to offer. By keeping them suspended in this state, even for just a few minutes, your product reveal will be that much more impactful.<\/p>\n

\"eeping<\/p>\n

This final step before you showcase your offering will raise the tempo a final time. Don\u2019t be tempted to skip it, worrying that it\u2019s overkill. This formula has proven itself time and time again.<\/p>\n

Plot Point #13 is going to jump back to your \u201cpeeking behind the curtain\u201d<\/b><\/a> story and divulge one more crucial detail that, so far, you haven\u2019t shared.<\/p>\n

This is what we call the \u201cDiscovery Moment<\/b>\u201d. You need to tell the story of how you stumbled on your greatest and most powerful discovery.<\/p>\n

It doesn\u2019t have to be a ridiculous, over-the-top concoction about Zeus visiting you in your dreams and thunder-bolting an idea into your subconscious. It\u2019s important that your story be a truthful one, but present it from the angle of how \u201cit\u201d happened and allowed you to understand or accomplish something you couldn\u2019t previously manage.<\/p>\n

Maybe something you didn\u2019t even realize was possible.<\/p>\n

*Some products are harder to build stories around, so you may need to employ a little creativity. A good copywriter should be able to help you dress up your stories into something dramatic without having to resort to fabrication. Seriously \u2013 don\u2019t be tempted to make stuff up. Once you get caught doing this, your reputation is shot.<\/i><\/p>\n

This is only going to be a short story, compared to your original tale of success. The difference is, at the climax you\u2019re going to reveal that you\u2019ve developed a replicable system and that it wouldn\u2019t have been possible without this \u201cdiscovery\u201d.<\/p>\n

\"Your<\/p>\n

Your outline for this Plot Point will look a little something like this:<\/p>\n