{"id":3236,"date":"2017-07-24T06:09:44","date_gmt":"2017-07-24T13:09:44","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=3236"},"modified":"2019-05-09T11:31:45","modified_gmt":"2019-05-09T18:31:45","slug":"speak-english-registration-page-not-sound-like-tax-law","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/speak-english-registration-page-not-sound-like-tax-law\/","title":{"rendered":"Speak English! (Your Registration Page Should NOT Sound Like Tax Law)"},"content":{"rendered":"

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Sometimes Marketers \u201cNo speaka da English\u201d. Go on, admit it. This is a safe zone. We\u2019ve all come across content that sounds good, smart even, but what the flock it means\u2026 who knows?<\/p>\n

The UK based firm, \u201cPlain English Campaign,\u201d advocates for businesses to communicate with their customers in clear, plain, easy-to-understand English, rather than jargon-filled literary befuddlement.<\/p>\n

For example, that last sentence would fail to meet their standards.<\/p>\n

\u201cSpeak regular English, people!\u201d There, that\u2019s better.<\/p>\n

The MET office in the UK was notoriously singled out in 2011 for using the phrase \u201cprobabilities of precipitation\u201d instead of \u201crain is likely.[i]\u201d Other reluctant award-winners include Donald Trump, George W. Bush, and Richard Gere (shocker)[ii].<\/p>\n

Personally, I quite like being struck by an arbitrary attack of alliteration, but it can\u2019t be denied that communicating to your customers using simple and direct language is a good business practice\u2026<\/p>\n

\u2026and an even better MARKETING practice.<\/p>\n

Depending on your skill-set, promoting your webinar could be a part of the process that you dread, because you have to create an eye grabbing headline and content that converts. Fortunately, WebinarJam<\/a> and EverWebinar <\/a>have awesome registration page templates that you can customize to your heart\u2019s delight, making it a worry-free experience.<\/p>\n

So, whether you\u2019re a marketing noob looking for some help creating your webinar registration page, or a seasoned pro looking for some ideas for simple webinar registration page copy, you\u2019ll be pleased to know that our upcoming 12 Secrets for Webinar Best Practice<\/b><\/a> is going to cover this very subject.<\/p>\n

Secret #2<\/b>, near the very beginning of the webinar, is going to reveal how to easily come up with a great headline and what information should (and shouldn\u2019t) be included on your registration page.<\/p>\n

Here\u2019s a little preview of what we\u2019re going to talk about\u2026<\/p>\n

What is it and why should I care?<\/b><\/h3>\n

If you devote even a little time to study the art of writing great headlines, that\u2019s time well spent. We are offering a simple guide to writing something that is informative, appealing, AND easy to understand.<\/p>\n

More specifically\u2026<\/p>\n