{"id":3252,"date":"2017-08-07T11:41:19","date_gmt":"2017-08-07T18:41:19","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=3252"},"modified":"2019-05-09T11:31:45","modified_gmt":"2019-05-09T18:31:45","slug":"learning-from-experience-even-if-its-not-your-experience-is-more-valuable-than-a-plan","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/learning-from-experience-even-if-its-not-your-experience-is-more-valuable-than-a-plan\/","title":{"rendered":"Learning from Experience, Even if it\u2019s Not YOUR Experience, is More Valuable Than a Plan"},"content":{"rendered":"

 <\/p>\n

They say that failing to plan is planning to fail.<\/p>\n

I don\u2019t know who \u201cthey\u201d are, but I disagree.<\/p>\n

When a webinar (or any other business project) fails, it generally is NOT the fault of a missing plan<\/i>. It\u2019s almost always directly related to a lack of experience<\/i>.<\/p>\n

For instance, it might never occur to you to plan for the possibility of suddenly developing a dry, scratchy throat midway through your webinar performance. But after the first time it happens, you\u2019ll always keep a hot drink and some lozenges on hand.<\/p>\n

You can\u2019t PLAN for every eventuality unless you KNOW every eventuality. And, that\u2019s an unreasonable goal.<\/p>\n

But here\u2019s the good part\u2026<\/p>\n

You don\u2019t have to learn entirely from hard, bitter experience. You can cheat the universe, and learn from the experiences of veteran webinar hosts by paying attention to and following their strategies.<\/p>\n

So, your goal for your next (or first) webinar shouldn\u2019t be to make a \u201cplan\u201d. It should be to absorb considerable knowledge from other experienced webinar hosts to put together a logical series of steps that will allow you to prepare a successful webinar AND a successful webinar marketing strategy.<\/p>\n

And once you have that, you\u2019ll have\u2026<\/p>\n

Okay\u2026 well I guess it\u2019s still a plan. But it\u2019ll be a plan based on what works rather than your best guesses.<\/p>\n

If I was going to sum it up in a short, pithy business clich\u00e9, I would say\u2026<\/p>\n

Failing to put together a plan based on the experiences of expert webinar presenters and, instead, trying to figure it out entirely on your own, is planning to risk having a craptastic webinar.<\/i><\/p>\n

This business catchphrase thing is so easy!<\/p>\n

New subheading please!<\/p>\n

\"Ready<\/p>\n

\u201cReady to Assemble\u201d Webinars<\/b><\/h3>\n

\u201cReady to Assemble,\u201d \u201cFlat-Pack,\u201d \u201cSelf-Assembly,\u201d whatever you like to call it, only a fool would try and put together a piece of furniture without carefully studying the instructions. Or, better yet, let your spouse do it so you can blame them when it falls apart.<\/p>\n

Webinar strategy is a little bit like that. There are lots of pieces to fit together. If you\u2019ve read a few books, watched a few videos, and attended a few webinars that teach the process, you\u2019ve probably got a whole bunch of ideas and techniques rattling around on your head. But if you don\u2019t have by step-by-step instructions, things are going to get messy.<\/p>\n

For the most part, it\u2019s about understanding the best order to put everything together.<\/p>\n

Even if you have a rough idea of the appropriate sequence (just like you know that the coffee table surface goes on top of the coffee table legs), mistaking the order of things can become problematic.<\/p>\n

For example, what happens if you open your webinar registration page too early before crucial formation steps have been completed? If your conversion rates tank as a result, you can\u2019t easily go back and get a do-over. You may have already doomed yourself to a webinar audience that never reaches double figures.<\/p>\n

For instance, at WebinarJam, opening our registration page and sending out our marketing messages is Step #9. There are some important jobs that need to be completed and nailed down before we even consider starting to let people in.<\/p>\n

So, how about it?<\/p>\n

How would you like a \u201cReady to Assemble\u201d style webinar worksheet that lists all the steps you need to complete to put on a successful webinar AND the correct order in which to carry them out.<\/p>\n

Our webinar marketing plan consists of 11 steps. And to give you a taste of how this works, here are the first three\u2026<\/p>\n

STEP ONE: PLANNING<\/b><\/p>\n

Define your webinar goal (sales, paid or free training, brand awareness). What experience<\/i> do you want your attendees to have before, during, and after your live event?<\/i><\/p>\n

STEP TWO: INCENTIVIZE<\/b><\/p>\n

Spend some time brainstorming an incentive to get people to join your webinar, and\/or an incentive to buy your product on the webinar. Valuable information-based bonuses are a powerful motivator to inspire action.<\/i><\/p>\n

STEP THREE: BUILD YOUR CALL TO ACTION<\/b><\/p>\n

Having a clear understanding of your primary goal, will ensure that you create your webinar content in a way that supports your endgame, all the way though. Whether this is getting the viewer to buy a product, join a cause, take action on what you\u2019ve just trained them on, or just \u201clike\u201d you on Facebook, knowing right from the start of your planning process what action you want them to take at the end of your webinar is key to building persuasive content.<\/i><\/p>\n

Download the WebinarJam Marketing Plan\u2026 FREE!<\/b><\/h3>\n

If you build a \u201cReady to Assemble\u201d wardrobe without looking at the instructions, the end result might still look pretty good. But the bracket, the handful of screws, and that weird L-shaped piece of wood that you have left over is a sizeable clue that the whole thing is probably going to fall apart once you start trying to hang clothes inside the thing.<\/p>\n

We\u2019ve been putting on highly successful webinars for years, serving tens of thousands of viewers and generating millions of dollars in sales. Why insist on learning from your own experience (and mistakes) when you can simply learn from our experience (and mistakes)?<\/p>\n

As a webinar software provider (WebinarJam) it\u2019s in our best interest to ensure our customers produce great events. But even if you\u2019re not currently a WebinarJam client, we wouldn\u2019t ever turn you away. No way, man.<\/p>\n

If you want a copy of our WebinarJam Marketing Plan, you\u2019re absolutely welcome to it. And all you need to do to claim your free download is register for and attend the 12 Secrets Webinar and learn to expertly host a webinar of your own<\/b><\/a>.<\/p>\n

It\u2019s a completely free webinar and, in addition to getting your hands on our coveted webinar marketing plan, you\u2019re going to discover some amazing webinar tips and tricks, many of which I can guarantee you won\u2019t have heard before (even if you\u2019ve been watching our webinars for years).<\/p>\n

Here\u2019s another hackneyed catchphrase a Norwegian proverb for you\u2026<\/p>\n

\u201cExperience is the best teacher, but the tuition is high.\u201d<\/i><\/p>\n

I actually like this one. If you\u2019re hosting webinars, the experience will come as a matter of course. But if you begin by learning from other people\u2019s experience, you\u2019re giving yourself a massive head start.<\/p>\n

And all you have to do is reserve your place on the 12 Webinar Secrets<\/b> <\/a>webinar. Look forward to seeing you there.<\/p>\n

Click Here to register for the FREE 12 Webinar Secrets event and claim your FREE Webinar Marketing Plan.<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  They say that failing to plan is planning to fail. I don\u2019t know who \u201cthey\u201d are, but I disagree. When a webinar (or any other business project) fails, it generally is NOT the fault of a missing plan. It\u2019s almost always directly related to a lack of experience. For instance, it might never occur […]<\/p>\n","protected":false},"author":1,"featured_media":3255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[12,3,7],"tags":[],"yoast_head":"\nLearning from Experience, Even if it\u2019s Not YOUR Experience, is More Valuable Than a Plan — Genndi<\/title>\n<meta name=\"description\" content=\"Learn webinar best practices and deep dive into specifics on hosting a professional webinar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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