{"id":3260,"date":"2017-08-14T11:06:13","date_gmt":"2017-08-14T18:06:13","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=3260"},"modified":"2019-05-09T11:31:45","modified_gmt":"2019-05-09T18:31:45","slug":"wreck-webinars-2-easy-steps","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/","title":{"rendered":"Wreck Your Webinars in 2 Easy Steps"},"content":{"rendered":"

I\u2019m sure you\u2019ve noticed that just about every entrepreneur and their Mama (yup, our mom, too) has started using webinars to grow their business.<\/p>\n

And it\u2019s not just the big guns that are involved.<\/p>\n

It\u2019s EVERYONE\u2026<\/b><\/h3>\n

From the Fortune 100 companies pitching multi-million dollar contracts, to the solopreneur selling custom jewelry out of his basement, to the Yogis, photographers, stock brokers, you name it.<\/p>\n

If you think about it, it\u2019s a natural progression from using video to sell products and services online.<\/p>\n

Because what is a webinar but a streaming video?<\/strong><\/p>\n

It\u2019s all the benefits of a regular video sales letter, delivered in an interactive format, with the atmosphere and excitement of a live event.<\/p>\n

But hey, this blog post isn\u2019t going to be a soapbox about the virtues of webinars as a marketing tool. We\u2019ve already got plenty of those on our website…<\/p>\n

Like this one: https:\/\/www.genesisdigital.co\/blog\/tools\/webinar-jam\/dont-panic\/<\/a><\/p>\n

And, this \u00a0one: https:\/\/www.genesisdigital.co\/blog\/tools\/webinar-jam\/4-fundamental-webinar-practice-techniques-build-confidence-poise-polish-without-ever-pay-coach\/<\/a><\/p>\n

And, we can\u2019t forget this one: https:\/\/www.genesisdigital.co\/blog\/tools\/webinar-jam\/5-critical-steps-awesomely-successful-webinar-offers\/<\/a><\/p>\n

The purpose of this article is different.<\/p>\n

You see, over the last few years we\u2019ve inducted over 30,000 people onto our WebinarJam platform and what we\u2019ve learned during that time is that no one is arguing over the pros and cons of running webinars anymore.<\/p>\n

PEOPLE GET IT!<\/b><\/h3>\n

Truthfully, there are only two hurdles that prevent business owners from trying webinars. Or, if they\u2019ve tried, those same hurdles then stopped them from making the webinar strategy work.<\/p>\n

I\u2019m talking about:<\/p>\n

    \n
  1. Struggling to organize and present webinars in a productive manner.<\/li>\n
  2. The ridiculous, OVER THE TOP, prices that webinar software companies usually charge.<\/li>\n<\/ol>\n

    The first hurdle isn\u2019t actually too big a deal. A bit of practice, a few tutorials, and everything slides right into place in no time.<\/p>\n

    But the second hurdle \u2013 the extortionate costs \u2013 is the one that is REALLY destroying people.<\/p>\n

    Think about it\u2026<\/p>\n

    If it takes you presenting, say, six webinars to really start to get good at them, but by the time you\u2019ve done two, you\u2019ve have already been billed hundreds or even thousands of dollars\u2026<\/p>\n

    Then, you\u2019re stuck.<\/p>\n

    Or, rather, you\u2019re broke.<\/p>\n

    Or, at the very least, you\u2019re wondering whether to keep going at all and risk becoming broke-er.<\/p>\n

    This is the REAL purpose of this article.<\/b><\/h3>\n

    No matter how scary you think it might be to conduct a live webinar, you only need to host 1-2 to realize that it\u2019s not the horror show you were expecting. Watch a few training videos, put in some practice, and it becomes startlingly straightforward.<\/p>\n

    They\u2019ll even become FUN!<\/p>\n

    Seriously. I\u2019d take conducting a 45-minute webinar over weeks of writing emails and blog posts, any day. Especially when I know the webinar is going to be more productive and more profitable.<\/p>\n

    Inexperience and lack of webinar-presenting skills won\u2019t be a problem for anyone who has even the slightest bit of entrepreneurial spirit. Which is why two problems are really only one, because affordability IS the primary underlying reason why people are either still holding off using webinars to promote their business, or why people have TRIED webinars and never managed to get the strategy off the ground.<\/p>\n

    It\u2019s hardly surprising.<\/p>\n

    You need some breathing room to get the hang of webinars, which is why most business owners can\u2019t AFFORD to take the time to get good.<\/p>\n

    We\u2019ve seen people conduct ONE webinar \u2013 their first \u2013 and because the results were only modest, they couldn\u2019t AFFORD to keep practicing.<\/p>\n

    But the solution, as it happens, isn\u2019t so complicated.<\/p>\n

    It\u2019s true that some of the big names in webinars are still charging eye-watering prices (we\u2019re talking thousands of dollars per year), but there are a whole host of webinar providers that have sprung up over the last few years that are charging significantly less.<\/p>\n

    If you shop around, you\u2019ll find some prices that are so low you\u2019ll wonder if there\u2019s a catch hiding somewhere.<\/p>\n

    And\u2026 okay\u2026 you REALLY need to do your due diligence. Not every affordable webinar host is good value. Some are grossly feature-light or have heavy restrictions on the number of attendees they can handle.<\/p>\n

    But if the goal is to get started and find your feet\u2026 the most important thing is to find a webinar host that you can afford, right now.<\/p>\n

    They exist! <\/b><\/h3>\n

    Affordable webinar hosting is no longer a pipe-dream, or a bait and switch that gets you in for a low upfront cost and then tries to gouge you with expensive, added extras just so you can get a decent show broadcasting.<\/p>\n

    Yes, those webinar providers exist as well. But that\u2019s true of any growing, competitive market. Do a little research, read some reviews, and you\u2019ll soon find a decent host to get you started.<\/p>\n

    From this perspective, two problems very quickly become zero problems.<\/p>\n

      \n
    1. Webinar Inexperience
      \n<\/b>Learn by doing and spend a little time watching or reading some webinar training material. WebinarJam users, for example, get access to Webinar Genesis, a comprehensive webinar training video suite.<\/li>\n
    2. Webinar Costs<\/b>
      \nShop around to find a webinar platform you can afford and then do some research to make sure that \u201clow cost\u201d isn\u2019t a euphemism for \u201cpoor service\u201d.<\/li>\n<\/ol>\n

      ************************************************************************<\/p>\n

      I know you\u2019re onto me\u2026 \u00a0I\u2019ve tried not so very hard NOT to turn this article into a sales pitch for WebinarJam. Yes, WebinarJam is one of the most affordable solutions on the market and, yes, it includes comprehensive training. But I figured that if I started off this article with that statement, you might not take me seriously.<\/p>\n

      And that would be tragic because I really do believe that webinars are a critical marketing strategy for virtually every type of online business. Inexperience and cost concerns should NOT hold you back from getting started (or giving webinars another try, if you\u2019ve experimented in the past).<\/p>\n

      But there\u2019s another reason why I haven\u2019t pushed WebinarJam hard in this article\u2026<\/p>\n

      We know WebinarJam. And, we know that if you do some research into affordable webinar solutions, and compare prices and features, it won\u2019t take you long to realize for yourself that WebinarJam IS the right choice.<\/p>\n

      ************************************************************************<\/p>\n

      If you want to know more about why webinar hosting solutions still charge high prices, even as the technology becomes less expensive, we\u2019ve prepared a video on this subject<\/b><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

      I\u2019m sure you\u2019ve noticed that just about every entrepreneur and their Mama (yup, our mom, too) has started using webinars to grow their business. And it\u2019s not just the big guns that are involved. It\u2019s EVERYONE\u2026 From the Fortune 100 companies pitching multi-million dollar contracts, to the solopreneur selling custom jewelry out of his basement, […]<\/p>\n","protected":false},"author":1,"featured_media":3261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[7],"tags":[],"yoast_head":"\nWreck Your Webinars in 2 Easy Steps — Genndi<\/title>\n<meta name=\"description\" content=\"Learn how to easily overcome the two top reasons business people stop doing webinars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wreck Your Webinars in 2 Easy Steps — Genndi\" \/>\n<meta property=\"og:description\" content=\"Learn how to easily overcome the two top reasons business people stop doing webinars.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"Genndi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Genndi\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-14T18:06:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-09T18:31:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Wreck-Your-Webinars.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:site\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\"},\"headline\":\"Wreck Your Webinars in 2 Easy Steps\",\"datePublished\":\"2017-08-14T18:06:13+00:00\",\"dateModified\":\"2019-05-09T18:31:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/\"},\"wordCount\":1102,\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"articleSection\":[\"WebinarJam\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/\",\"name\":\"Wreck Your Webinars in 2 Easy Steps — Genndi\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#website\"},\"datePublished\":\"2017-08-14T18:06:13+00:00\",\"dateModified\":\"2019-05-09T18:31:45+00:00\",\"description\":\"Learn how to easily overcome the two top reasons business people stop doing webinars.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.genesisdigital.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wreck Your Webinars in 2 Easy Steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#website\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/\",\"name\":\"Genndi\",\"description\":\"Smarter Business. Better Lives.\",\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.genesisdigital.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\",\"name\":\"Genesis Digital\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png\",\"contentUrl\":\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png\",\"width\":1000,\"height\":350,\"caption\":\"Genesis Digital\"},\"image\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Genndi\/\",\"https:\/\/twitter.com\/webinarjam\",\"https:\/\/www.linkedin.com\/company\/genesis-digital-llc\",\"https:\/\/www.youtube.com\/channel\/UCyduAT1s7lS64iq82RKMO8A\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\",\"name\":\"Genesis Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg\",\"caption\":\"Genesis Digital\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wreck Your Webinars in 2 Easy Steps — Genndi","description":"Learn how to easily overcome the two top reasons business people stop doing webinars.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/","og_locale":"en_US","og_type":"article","og_title":"Wreck Your Webinars in 2 Easy Steps — Genndi","og_description":"Learn how to easily overcome the two top reasons business people stop doing webinars.","og_url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/","og_site_name":"Genndi","article_publisher":"https:\/\/www.facebook.com\/Genndi\/","article_published_time":"2017-08-14T18:06:13+00:00","article_modified_time":"2019-05-09T18:31:45+00:00","og_image":[{"width":1400,"height":900,"url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Wreck-Your-Webinars.png","type":"image\/png"}],"author":"Genesis Digital","twitter_card":"summary_large_image","twitter_creator":"@webinarjam","twitter_site":"@webinarjam","twitter_misc":{"Written by":"Genesis Digital","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/#article","isPartOf":{"@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/"},"author":{"name":"Genesis Digital","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61"},"headline":"Wreck Your Webinars in 2 Easy Steps","datePublished":"2017-08-14T18:06:13+00:00","dateModified":"2019-05-09T18:31:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/"},"wordCount":1102,"publisher":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#organization"},"articleSection":["WebinarJam"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/","url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/","name":"Wreck Your Webinars in 2 Easy Steps — Genndi","isPartOf":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#website"},"datePublished":"2017-08-14T18:06:13+00:00","dateModified":"2019-05-09T18:31:45+00:00","description":"Learn how to easily overcome the two top reasons business people stop doing webinars.","breadcrumb":{"@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.genesisdigital.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Wreck Your Webinars in 2 Easy Steps"}]},{"@type":"WebSite","@id":"https:\/\/www.genesisdigital.co\/blog\/#website","url":"https:\/\/www.genesisdigital.co\/blog\/","name":"Genndi","description":"Smarter Business. Better Lives.","publisher":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.genesisdigital.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.genesisdigital.co\/blog\/#organization","name":"Genesis Digital","url":"https:\/\/www.genesisdigital.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png","contentUrl":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png","width":1000,"height":350,"caption":"Genesis Digital"},"image":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Genndi\/","https:\/\/twitter.com\/webinarjam","https:\/\/www.linkedin.com\/company\/genesis-digital-llc","https:\/\/www.youtube.com\/channel\/UCyduAT1s7lS64iq82RKMO8A"]},{"@type":"Person","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61","name":"Genesis Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg","caption":"Genesis Digital"}}]}},"featured_image_src":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Wreck-Your-Webinars-600x400.png","featured_image_src_square":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Wreck-Your-Webinars-600x600.png","author_info":{"display_name":"Genesis Digital","author_link":"https:\/\/www.genesisdigital.co\/blog\/author\/genndi\/"},"jetpack_featured_media_url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Wreck-Your-Webinars.png","jetpack-related-posts":[{"id":4647,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/","url_meta":{"origin":3260,"position":0},"title":"What\u2019s in a Webinar?","date":"August 8, 2019","format":false,"excerpt":"A modern blend of \u201cweb,\u201d referring to the Internet, and \u201cseminar,\u201d an educative session hosted by an authoritative figure, webinars are increasingly becoming staples in the content offerings of businesses, nonprofits, and other organizations worldwide.\u00a0 While it\u2019s great that other people are using them more often, you may be left\u2026","rel":"","context":"In "Featured"","img":{"alt_text":"Webinars Are A Powerful Branding Tool","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2019\/08\/Webinars-are-a-powerful-branding-tool.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3688,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/improve-customer-relations\/","url_meta":{"origin":3260,"position":1},"title":"How to Improve Relations with Every Customer (Even the Shy Ones!)","date":"February 26, 2018","format":false,"excerpt":"When it comes to improving customer relations, there\u2019s an old marketing trick that involves dreaming up your ideal customer as some kind of ethereal avatar and writing your copy as if you\u2019re talking to that one individual. It\u2019s useful in terms of getting focused and allowing the writing to flow,\u2026","rel":"","context":"In "Kartra"","img":{"alt_text":"Improve Relations With Every Customer","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2018\/02\/improve-relations-with-every-customer.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1385,"url":"https:\/\/www.genesisdigital.co\/blog\/case-studies\/susie-nelson-case-study\/","url_meta":{"origin":3260,"position":2},"title":"Case Study: Susie Nelson Explains Her Crack The Code Moment | The Power of Automated Webinars","date":"December 30, 2015","format":false,"excerpt":"Susie is a regular Every-person, just like you and me. \u00a0She knew just enough to find herself underwater from using paid advertising in the past. \u00a0Sound familiar? \u00a0Susie said she had a crack-the-code moment recently from using EverWebinar's automated webinars, and she shares it in this must-see interview. First, a\u2026","rel":"","context":"In "Case Studies"","img":{"alt_text":"Susie1 1","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2015\/12\/Susie1-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3292,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/video-marketing\/stay-ahead-customer-expectation-without-spending-fortune\/","url_meta":{"origin":3260,"position":3},"title":"How to Stay Ahead of Customer Expectation (without spending a fortune)","date":"August 21, 2017","format":false,"excerpt":"As Internet technology advances, so do customer expectations. At one time, a website announcement was an eyebrow-raising boast that both impressed and bored in equal measure. Now, your customers EXPECT a website. And a blog. Some high-quality screenshots. A full set of lawyer-approved terms and conditions. Video introductions featuring professional\u2026","rel":"","context":"In "Featured"","img":{"alt_text":"Exceed Expectations","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Exceed-Expectations.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2966,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/law-3-engagement\/3-incredibly-easy-webinar-engagement-tricks-hook-attendees-seconds\/","url_meta":{"origin":3260,"position":4},"title":"3 Incredibly Easy Webinar Engagement Tricks that Hook Your Attendees in Seconds","date":"April 17, 2017","format":false,"excerpt":"Earlier in the century, website best practices taught us that you have 6 seconds to engage your visitors before they click away. Well, guess what. Now\u2026. It\u2019s less. Here\u2019s why\u2026 Some of the most popular video games found in the App Store in recent years have been in the \u201cmatch\u2026","rel":"","context":"In "Law #3 - Engagement"","img":{"alt_text":"Webinar Best Practice strategy for increasing engagement and conversion.","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/04\/3-Incredibly-Easy-Webinar-Engagement-Tricks-that-Hook-Your-Attendees-in-Seconds.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":575,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/law-2-attendance\/advertising-abundance-without-angst-anxiety-part-two\/","url_meta":{"origin":3260,"position":5},"title":"Advertising Abundance Without Angst or Anxiety. Part Two","date":"October 5, 2016","format":false,"excerpt":"An honest discussion about webinar ad spend, and 4 strategies to ensure you recoup your budget. Hello again all you amazing marketers using webinars! Webinarketers? Markinars? Meh. Anyhoo.... To briefly recap, last time we started the discussion about four strategies you want to use between time of registration and when\u2026","rel":"","context":"In "Law #2 Attendance"","img":{"alt_text":"AdSpendPart2","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/AdSpendPart2.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts\/3260"}],"collection":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/comments?post=3260"}],"version-history":[{"count":0,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts\/3260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/media\/3261"}],"wp:attachment":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/media?parent=3260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/categories?post=3260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/tags?post=3260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}