How many Internet Marketers does it take to change a light bulb?<\/p>\n
Just one.<\/p>\n
But first they just need to check their emails, post a tweet, login to Facebook, check their emails again, have a quick game of Candy Crush, grab a coffee, check their emails again\u2026<\/p>\n
Why are we so easily distracted? Maybe it\u2019s because\u2026 Squirrel!<\/p>\n
Actually, it doesn\u2019t matter why. Short attention spans are a plague that affects everyone. And what\u2019s really important, if you\u2019re a webinar host, is how to combat the tendency of the audience to tune out. If the people watching our webinars have a dozen things competing for their attention, it\u2019s our job to help them stay focused.<\/p>\n
MTV showed us the way decades ago with their patented fast-cut editing style. It\u2019s hard to stop watching when a new eye-popping visual appears every six seconds. We don\u2019t quite need to go to those lengths during our webinars, but the lesson is clear \u2013 changing the visual at frequent intervals is a simple method for keeping the attention of your audience.<\/p>\n
Watch any news or sports channel and you\u2019ll see this technique used endlessly. Whether it\u2019s a jump to a live reporter, a video feed of an interview subject, a new slide behind the presenter, or a video clip, the content never settles in one place for too long.<\/p>\n
The same effect can be achieved on a webinar by switching between live video and slides, and interspersing the presentation with recorded video clips, interviews with experts or audience members, and screen-sharing.<\/p>\n
Whether or not you can use all of these different techniques will depend on your available resources and the suitability of your webinar content. But it isn\u2019t necessary to use all of these visual tricks to keep freshening up your presentation. Even just switching back and forth between your live video feed and your webinar slides is effective. Each change in visual brings with it a resetting of the audience\u2019s attention.<\/p>\n
In fact\u2026<\/p>\n
Even if you simply put together a good collection of PowerPoint slides to accompany your delivery, that repeated change in visual will serve you far better than a single static slide accompanied by your voice over.<\/p>\n
Of course, when I say \u201csimply\u2026\u201d<\/p>\n
Putting together a good PowerPoint presentation is no slam-dunk. You either need to learn some solid PowerPoint skills or you need to pay a chunk of cash to a designer. And either way, you still need to write the text for the slides, and figure out a logical sequence to put it together.<\/p>\n
So, how about we make things a little easier for you\u2026<\/p>\n
Not only have we put together an amazing PowerPoint template, we\u2019re giving it away for free. Keep reading to find out how to get your hands on it.<\/p>\n
An effective webinar PowerPoint presentation needs three things:<\/p>\n
With our Webinar PowerPoint Template, we\u2019ve covered all three of these critical factors.<\/p>\n
The design is smart and professional, without being overly fussy and running the risk of distracting from the text. The text contains numerous \u201cfill in the blanks\u201d sequences, complete with examples to make customization fast and easy. And the whole set of slides is laid out in the perfect sequence for a sales webinar(1)<\/sup><\/a>If you\u2019re not running a sales webinar, you can just edit and delete slides as appropriate, and the sequence will still help you put together a compelling presentation that will maximize audience stick.
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