{"id":4647,"date":"2019-08-08T09:14:56","date_gmt":"2019-08-08T16:14:56","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=4647"},"modified":"2019-08-08T09:57:43","modified_gmt":"2019-08-08T16:57:43","slug":"whats-in-a-webinar","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/","title":{"rendered":"What\u2019s in a Webinar?"},"content":{"rendered":"\n

A modern blend of \u201cweb,\u201d referring to the Internet, and \u201cseminar,\u201d an educative session hosted by an authoritative figure, webinars are increasingly becoming staples in the content offerings of businesses, nonprofits, and other organizations worldwide. 
<\/p>\n\n\n\n

\"Webinars<\/figure>\n\n\n\n

While it\u2019s great that other people are using them more often, you may be left scratching your head from several questions. What exactly is<\/em> a webinar? Why do people enjoy watching them? Should I be hosting them for my business?
<\/p>\n\n\n\n

To help you off the struggle bus when it comes to web coaching, here is a brief overview of the versatile, highly-effective, and often misunderstood webinar. We hope that this will get you a ticket onto the \u201cI think I can\u201d train!<\/p>\n\n\n\n

Webinars are a powerful branding tool<\/h2>\n\n\n\n

At its most basic form, a webinar is simply a one-way video conference where the host broadcasts content \u2014 in the form of webcam video, a slideshow, edited video, or any combination of these \u2014 to an invited audience who can then interact with the host in a variety of fashions. 
<\/p>\n\n\n\n

These webinars cover topics of interest to the audience, and are often a kind of web coaching in which the host explains how to use a product or software, gives advice on techniques or making a purchase, or other kinds of coaching that will be of value to the audience. The possibilities are endless; a chef could be offering pointers on cooking a certain dish, a yogi could be talking about their favorite bedtime relaxation poses, or a travel guru could explain how they find cheap airline tickets.
<\/p>\n\n\n\n

The true strength of a webinar, however, lies in what it can offer the host. Obviously a webinar has value to its audience, or they wouldn\u2019t watch it (we hope). When an audience watches a webinar they enjoy, that transforms into respect and trust in the host. This is a key component to a webinar host establishing credibility, authority, and even authenticity in their field, which are absolutely invaluable for brand-building in any industry. Branded webinars are therefore a sharp tool in any marketing arsenal, but actually making them worth watching can be tricky…<\/p>\n\n\n\n

The ingredients of a great webinar<\/h2>\n\n\n\n

Engagement<\/h3>\n\n\n\n

A webinar\u2019s audience is far from captive. They can leave at any time; in fact, they can not bother to show up in the first place. Even if they do tune in, what\u2019s stopping them from scrolling through Facebook on their phone the entire time? A webinar, therefore, depends on a foundation of engagement, both before, during, and even after it takes place. Start the process of audience engagement by emphasizing participation prior to the webinar\u2019s start; give it a unique hashtag, encourage interested potential viewers to start asking questions that will be answered during the webinar, or even crowdsource your webinar\u2019s topic by asking what your audience wants to see.<\/p>\n\n\n\n

Visual appeal<\/h3>\n\n\n\n

To be blunt, watching someone sit in front of a camera and talk for an hour is, well, boring. Your webinar should be pleasing to the eye; the best way to accomplish this is through mixed-use of the host\u2019s webcam, curated photo or video content showcasing a product or service if applicable, and use of presentation-style slides that emphasize photographic content, diagrams, and short, bullet-point style headings that help the audience stay focused and aware of what topic is being discussed.<\/p>\n\n\n\n

Intrigue<\/h3>\n\n\n\n

This is the most important part of any good webinar; you must have something interesting to say. Product demonstrations, Question and Answer sessions about your business or services, or commentary on news or other events that affect your business, industry, and customers are all great places to start when planning a webinar. Adding personal touches, like a quirky hosting persona, work both to establish audience interest and even create points of consistency that can work hand-in-hand with other branding efforts.<\/p>\n\n\n\n

Launching your own webinar<\/h2>\n\n\n\n
\"Launching<\/figure>\n\n\n\n

With an understanding of what a great webinar looks like, it\u2019s time to consider how you might actually host your first webinar successfully! A quick Google search might seem like a good idea, but the sheer numbers of hosting services, companies offering live streaming software, and countless other detached and clunky \u201csolutions\u201d might actually leave you more in the dark than when you began.
<\/p>\n\n\n\n

It\u2019s a common story we hear; an organization or individual has tried to host webinars by using a cobbled-together mess of services, and ends up creating compounded issues when one service doesn\u2019t work. It\u2019s a frustrating process that leaves many would-be webinar rockstars so disheartened by lackluster demonstrations, attendance, and audience satisfaction that they quit hosting webinars altogether.
<\/p>\n\n\n\n

We\u2019re here to change that.
<\/p>\n\n\n\n

One of Genesis Digital\u2019s most effective services is our all-inclusive, intuitive WebinarJam<\/a> platform. WebinarJam combines all of your video hosting needs, including the ability to stream to YouTube Live, alongside powerful audience engagement tools like an integrated and feature-rich live chat platform and the option to add any attendee as a host to your presentation. 
<\/p>\n\n\n\n

You can announce webinars several days beforehand, or go live in under 30 seconds, and rest assured that everyone who wants to watch can thanks to its multi-platform support. Attendees using just about any browser or a popular video hosting site can join your webinar without technical issues or hassle that may encourage them to give up and leave. 
<\/p>\n\n\n\n

To be honest, WebinarJam is so full of features and functionality that elaborating on all of them would take up more words than anyone would bother to read. (We\u2019re looking at you, Blog Skimmer.) Really, the best way for you to experience just how effective, easy, and dare we say exciting<\/em> of a platform WebinarJam is would be to try it yourself<\/a>; after all, if you don\u2019t like it (which we doubt) you can cancel your subscription risk-free, any time.
<\/p>\n\n\n\n

Go ahead. Give your audience the webinar they deserve.<\/p>\n\n\n\n

Try WebinarJam Today<\/h2>

Webinars for Everyone<\/p><\/div><\/div>

Start your $1 Trial<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

A modern blend of \u201cweb,\u201d referring to the Internet, and \u201cseminar,\u201d an educative session hosted by an authoritative figure, webinars are increasingly becoming staples in the content offerings of businesses, nonprofits, and other organizations worldwide.  While it\u2019s great that other people are using them more often, you may be left scratching your head from several […]<\/p>\n","protected":false},"author":1,"featured_media":4649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[123,41,12,47,7,48,23],"tags":[],"yoast_head":"\nWhat\u2019s in a Webinar? — Genndi<\/title>\n<meta name=\"description\" content=\"A webinar, depends on a foundation of engagement, both before, during, and even after it takes place. Start the process of audience engagement by emphasizing participation prior to the webinar\u2019s start; give it a unique hashtag, encourage interested potential viewers to start asking questions that will be answered during the webinar, or even crowdsource your webinar\u2019s topic by asking what your audience wants to see.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s in a Webinar? — Genndi\" \/>\n<meta property=\"og:description\" content=\"A webinar, depends on a foundation of engagement, both before, during, and even after it takes place. Start the process of audience engagement by emphasizing participation prior to the webinar\u2019s start; give it a unique hashtag, encourage interested potential viewers to start asking questions that will be answered during the webinar, or even crowdsource your webinar\u2019s topic by asking what your audience wants to see.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Genndi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Genndi\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-08T16:14:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-08T16:57:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2019\/08\/Webinars-are-a-powerful-branding-tool-2048x1367.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:site\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\"},\"headline\":\"What\u2019s in a Webinar?\",\"datePublished\":\"2019-08-08T16:14:56+00:00\",\"dateModified\":\"2019-08-08T16:57:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/\"},\"wordCount\":993,\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"articleSection\":[\"Featured\",\"Guides\",\"Marketing\",\"Webinar Training\",\"WebinarJam\",\"WebinarJam Training\",\"Webinars\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/\",\"name\":\"What\u2019s in a Webinar? — Genndi\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#website\"},\"datePublished\":\"2019-08-08T16:14:56+00:00\",\"dateModified\":\"2019-08-08T16:57:43+00:00\",\"description\":\"A webinar, depends on a foundation of engagement, both before, during, and even after it takes place. Start the process of audience engagement by emphasizing participation prior to the webinar\u2019s start; give it a unique hashtag, encourage interested potential viewers to start asking questions that will be answered during the webinar, or even crowdsource your webinar\u2019s topic by asking what your audience wants to see.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.genesisdigital.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What\u2019s in a Webinar?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#website\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/\",\"name\":\"Genndi\",\"description\":\"Smarter Business. Better Lives.\",\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.genesisdigital.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\",\"name\":\"Genesis Digital\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png\",\"contentUrl\":\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png\",\"width\":1000,\"height\":350,\"caption\":\"Genesis Digital\"},\"image\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Genndi\/\",\"https:\/\/twitter.com\/webinarjam\",\"https:\/\/www.linkedin.com\/company\/genesis-digital-llc\",\"https:\/\/www.youtube.com\/channel\/UCyduAT1s7lS64iq82RKMO8A\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\",\"name\":\"Genesis Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg\",\"caption\":\"Genesis Digital\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What\u2019s in a Webinar? — Genndi","description":"A webinar, depends on a foundation of engagement, both before, during, and even after it takes place. Start the process of audience engagement by emphasizing participation prior to the webinar\u2019s start; give it a unique hashtag, encourage interested potential viewers to start asking questions that will be answered during the webinar, or even crowdsource your webinar\u2019s topic by asking what your audience wants to see.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/","og_locale":"en_US","og_type":"article","og_title":"What\u2019s in a Webinar? — Genndi","og_description":"A webinar, depends on a foundation of engagement, both before, during, and even after it takes place. Start the process of audience engagement by emphasizing participation prior to the webinar\u2019s start; give it a unique hashtag, encourage interested potential viewers to start asking questions that will be answered during the webinar, or even crowdsource your webinar\u2019s topic by asking what your audience wants to see.","og_url":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/","og_site_name":"Genndi","article_publisher":"https:\/\/www.facebook.com\/Genndi\/","article_published_time":"2019-08-08T16:14:56+00:00","article_modified_time":"2019-08-08T16:57:43+00:00","og_image":[{"width":2048,"height":1367,"url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2019\/08\/Webinars-are-a-powerful-branding-tool-2048x1367.jpg","type":"image\/jpeg"}],"author":"Genesis Digital","twitter_card":"summary_large_image","twitter_creator":"@webinarjam","twitter_site":"@webinarjam","twitter_misc":{"Written by":"Genesis Digital","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/#article","isPartOf":{"@id":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/"},"author":{"name":"Genesis Digital","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61"},"headline":"What\u2019s in a Webinar?","datePublished":"2019-08-08T16:14:56+00:00","dateModified":"2019-08-08T16:57:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/"},"wordCount":993,"publisher":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#organization"},"articleSection":["Featured","Guides","Marketing","Webinar Training","WebinarJam","WebinarJam Training","Webinars"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/","url":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/","name":"What\u2019s in a Webinar? — Genndi","isPartOf":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#website"},"datePublished":"2019-08-08T16:14:56+00:00","dateModified":"2019-08-08T16:57:43+00:00","description":"A webinar, depends on a foundation of engagement, both before, during, and even after it takes place. Start the process of audience engagement by emphasizing participation prior to the webinar\u2019s start; give it a unique hashtag, encourage interested potential viewers to start asking questions that will be answered during the webinar, or even crowdsource your webinar\u2019s topic by asking what your audience wants to see.","breadcrumb":{"@id":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.genesisdigital.co\/blog\/"},{"@type":"ListItem","position":2,"name":"What\u2019s in a Webinar?"}]},{"@type":"WebSite","@id":"https:\/\/www.genesisdigital.co\/blog\/#website","url":"https:\/\/www.genesisdigital.co\/blog\/","name":"Genndi","description":"Smarter Business. Better Lives.","publisher":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.genesisdigital.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.genesisdigital.co\/blog\/#organization","name":"Genesis Digital","url":"https:\/\/www.genesisdigital.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png","contentUrl":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png","width":1000,"height":350,"caption":"Genesis Digital"},"image":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Genndi\/","https:\/\/twitter.com\/webinarjam","https:\/\/www.linkedin.com\/company\/genesis-digital-llc","https:\/\/www.youtube.com\/channel\/UCyduAT1s7lS64iq82RKMO8A"]},{"@type":"Person","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61","name":"Genesis Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg","caption":"Genesis Digital"}}]}},"featured_image_src":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2019\/08\/Webinars-are-a-powerful-branding-tool-600x400.jpg","featured_image_src_square":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2019\/08\/Webinars-are-a-powerful-branding-tool-600x600.jpg","author_info":{"display_name":"Genesis Digital","author_link":"https:\/\/www.genesisdigital.co\/blog\/author\/genndi\/"},"jetpack_featured_media_url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2019\/08\/Webinars-are-a-powerful-branding-tool.jpg","jetpack-related-posts":[{"id":3260,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/wreck-webinars-2-easy-steps\/","url_meta":{"origin":4647,"position":0},"title":"Wreck Your Webinars in 2 Easy Steps","date":"August 14, 2017","format":false,"excerpt":"I\u2019m sure you\u2019ve noticed that just about every entrepreneur and their Mama (yup, our mom, too) has started using webinars to grow their business. And it\u2019s not just the big guns that are involved. It\u2019s EVERYONE\u2026 From the Fortune 100 companies pitching multi-million dollar contracts, to the solopreneur selling custom\u2026","rel":"","context":"In "WebinarJam"","img":{"alt_text":"Hosting a webinar can be fun, as long as you find a platform that is affordable.","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Wreck-Your-Webinars.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2915,"url":"https:\/\/www.genesisdigital.co\/blog\/case-studies\/implementing-webinar-best-practice-leads-dramatic-increase-conversions\/","url_meta":{"origin":4647,"position":1},"title":"Implementing Webinar Best Practice Leads to Dramatic Increase in Conversions","date":"March 29, 2017","format":false,"excerpt":"Recently, I came across a Facebook post from Dr. Kevin Polk that made my day. It was such a positive, heart felt message, from someone with whom we can all so easily identify, that I immediately knew I wanted to feature him, his business, and his success. NOT because it\u2019s\u2026","rel":"","context":"In "Case Studies"","img":{"alt_text":"CaseStudy","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/03\/CaseStudy.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3252,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/learning-from-experience-even-if-its-not-your-experience-is-more-valuable-than-a-plan\/","url_meta":{"origin":4647,"position":2},"title":"Learning from Experience, Even if it\u2019s Not YOUR Experience, is More Valuable Than a Plan","date":"August 7, 2017","format":false,"excerpt":"\u00a0 They say that failing to plan is planning to fail. I don\u2019t know who \u201cthey\u201d are, but I disagree. When a webinar (or any other business project) fails, it generally is NOT the fault of a missing plan. It\u2019s almost always directly related to a lack of experience. For\u2026","rel":"","context":"In "Marketing"","img":{"alt_text":"Experience","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/08\/Experience.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4878,"url":"https:\/\/www.genesisdigital.co\/blog\/news-updates\/q-a-wednesday\/","url_meta":{"origin":4647,"position":3},"title":"Q&A Wednesdays","date":"December 24, 2019","format":false,"excerpt":"You\u2019re invited to join us every Wednesday at noon Pacific where we\u2019ll answer any WebinarJam\/EverWebinar question you may have! Register Here: Simply click here to register for the entire series, we\u2019ll send you a reminder each week about the live sessions. We cover all aspects of any Genesis Digital software:\u2026","rel":"","context":"In "News & Updates"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/07\/wj-ew-qa-wednesday.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3142,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/what-should-my-webinar-registration-fee-be\/","url_meta":{"origin":4647,"position":4},"title":"What Should My Webinar Registration Fee Be?","date":"June 5, 2017","format":false,"excerpt":"Most often, the answer to this question is: Nothing. It should be free. Wait, wait, wait! Most often does not mean always. We\u2019re just covering why free is great before we move onto when a fee is called for. So, free\u2026 When you\u2019re asking people to give up their valuable\u2026","rel":"","context":"In "EverWebinar"","img":{"alt_text":"How much should the host charge for a webinar seat? How much should the host charge for a webinar seat?","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/05\/A-Fee-or-Not-a-Fee-.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4760,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/youll-love-these-webinarjam-4-0-updates\/","url_meta":{"origin":4647,"position":5},"title":"You\u2019ll Love These WebinarJam 4.0 Updates","date":"February 14, 2020","format":false,"excerpt":"It\u2019s been one week since WebinarJam 4.0 launched! Woohoo! And while it may seem early to get any product updates, our Dev team is constantly cranking away at all hours of the night, so you can have the best product possible.\u00a0 And now, only a week after launch, we have\u2026","rel":"","context":"In "Guides"","img":{"alt_text":"WJ Adset9 1200x628","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/02\/WJ_Adset9_1200x628.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts\/4647"}],"collection":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/comments?post=4647"}],"version-history":[{"count":0,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts\/4647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/media\/4649"}],"wp:attachment":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/media?parent=4647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/categories?post=4647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/tags?post=4647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}