{"id":4729,"date":"2020-01-07T11:09:04","date_gmt":"2020-01-07T19:09:04","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=4729"},"modified":"2020-01-07T11:12:39","modified_gmt":"2020-01-07T19:12:39","slug":"whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/","title":{"rendered":"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read"},"content":{"rendered":"\n
Most Monday morning rituals include combing through your inbox from over the weekend and deleting emails from people and brands you don\u2019t care about.<\/p>\n\n\n\n
But every now and then there are emails you care about receiving\u2026and you can\u2019t seem to find them anywhere.<\/p>\n\n\n\n
You wonder if you typed in your email incorrectly. Or if it didn\u2019t send. You finally check your spam inbox and low-and-behold, there it is. Filtered out of your sight.<\/p>\n\n\n\n
The only way to avoid this fate with important emails (ya know, like the kind from the tool that you run your entire business on) is to whitelist:<\/strong> to put someone on a \u201clist\u201d of sorts that allows them to bypass spam blockers and go straight to your inbox.<\/p>\n\n\n\n
However, whitelisting procedures vary slightly between different email service providers, so this article will break down the steps for each service.<\/p>\n\n\n\n
GMAIL:<\/strong><\/h2>\n\n\n\n
It would be nice if you could simply check a box to add a sender to a list of friends, but unfortunately, Gmail doesn\u2019t work that way. However, although it may take a couple extra steps, there are some easy and effective ways to whitelist your friends and important brands in Gmail.<\/p>\n\n\n\n
ADD EMAIL ADDRESSES TO YOUR CONTACTS<\/strong><\/h4>\n\n\n\n
This method will require you to go to your Google contacts link. To get there, click the nine dots in the upper-right hand corner and then click contacts.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Once you get to the contact page, simply click \u201cCreate Contact\u201d in the upper left corner and fill out the contact form. Any emails that come from this person will automatically go straight to your primary inbox.<\/p>\n\n\n\n<\/figure>\n\n\n\n
WHITELIST SPAM ADDRESSES<\/strong><\/h4>\n\n\n\n
Often, we only think to whitelist AFTER an email has already made its way to our spam inbox (and it took us a year to find it). Fortunately, it\u2019s an easy fix.<\/p>\n\n\n\n
Sometimes, a friend sends you an email that ends up in your Spam inbox before you\u2019ve taken the time to whitelist them. There\u2019s a quick way to fix that as well.<\/p>\n\n\n\n
Click into your spam inbox and select the email that came from the person you\u2019d like to whitelist. You\u2019ll see a little tag next to their name that labels them as spam. Simply click the x next to the tag to remove it.<\/p>\n\n\n\n<\/figure>\n\n\n\n
ADD A NON-SPAM FILTER<\/strong><\/h4>\n\n\n\n
A simple way to ensure emails go into the correct inbox is to apply a non-spam filter.<\/p>\n\n\n\n
To do this, click the gear icon in your inbox and click settings.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Once the settings page opens up, you want to click the \u201cfilters and blocked addresses\u201d tab. From there, select \u201ccreate a new filter.\u201d<\/p>\n\n\n\n<\/figure>\n\n\n\n
A search mail form will appear. Here you have the option to either whitelist an entire domain if you want to receive all emails from that address (we highly<\/em> suggest you whitelist the entirety of Kartra.com and\/or WebinarJam.com because otherwise, you may miss support or announcement emails). Or, if you just want to receive emails from a specific person at a company, you can choose to only put their specific email address in the \u201cFrom\u201d tab.<\/p>\n\n\n\n
When you\u2019re done, click \u201ccreate filter,\u201d which is directly next to the blue search button.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Once you\u2019ve submitted your filter, you\u2019ll see the following screen, where you can designate what label to assign to that email or domain. Click \u201cnever send it to Spam,\u201d and if it\u2019s a really important email address, check off \u201calways mark it as important.\u201d Once you\u2019re finished, select \u201ccreate filter.\u201d<\/p>\n\n\n\n<\/figure>\n\n\n\n
OUTLOOK:<\/strong><\/h2>\n\n\n\n
Like Gmail, you can whitelist a contact by either adding them as a contact, or in Outlook\u2019s case using the \u201cSafe Senders\u201d feature.<\/p>\n\n\n\n
ADDING A CONTACT:<\/strong><\/h4>\n\n\n\n
To add a contact, you\u2019ll need to navigate to the contacts section of Outlook. To do this, click the people icon towards the bottom left of the screen. Then, click \u201cNew contact\u201d at the top of the screen in blue.<\/p>\n\n\n\n<\/figure>\n\n\n\n
A form will appear. Here you should enter the first name, last name, and email address of the person you are whitelisting. Feel free to add any notes. Once you\u2019re done, click \u201cCreate,\u201d and they will be added to your contacts and moved away from your Spam inbox.<\/p>\n\n\n\n<\/figure>\n\n\n\n
ADDING CONTACTS TO SAFE SENDERS<\/strong><\/h4>\n\n\n\n
\u201cSafe senders\u201d is essentially the Spam Filter setting in Outlook. And it\u2019s a great way to guarantee the emails you want to receive won\u2019t end up in Spam.<\/p>\n\n\n\n
To add someone to Safe Senders, you\u2019ll first want to click the gear icon in the top right corner, and then at the bottom of the pop-up, you\u2019ll want to click \u201cView all Outlook settings.\u201d<\/p>\n\n\n\n<\/figure>\n\n\n\n
Once the settings window opens, you will want to click on \u201cMail\u201d and then \u201cJunk email.\u201d Scroll to the section that says safe senders and domains and click \u201cAdd.\u201d A field will appear that allows you to either type it a specific email or a domain. Fill it out and press the \u201center\u201d key on your keyboard to add it to the list.<\/p>\n\n\n\n
Make SURE you press the save button at the top of the pop-up when you\u2019re done, or your new safe sender address may not save.<\/p>\n\n\n\n
YAHOO:<\/strong><\/h2>\n\n\n\n
There are two ways to whitelist an email with Yahoo: you can add it to your contacts or create a filter.<\/p>\n\n\n\n
ADDING A CONTACT:<\/strong><\/h4>\n\n\n\n
To add a contact, you will want to click the Contacts icon on the right side of your screen. From there, click \u201cAdd a new contact.\u201d<\/p>\n\n\n\n<\/figure>\n\n\n\n
From there, simply fill out the contact information and click Save, and Yahoo will no longer filter this email out as spam.<\/p>\n\n\n\n
ADDING A SPAM FILTER:<\/strong><\/h4>\n\n\n\n
Similar to Gmail, you can add a spam filter in Yahoo to make sure an email from a domain or address goes straight to your regular inbox.<\/p>\n\n\n\n
To do this, you\u2019ll need to go into your settings. Click on the gear icon in the upper right corner and then click \u201cMore settings.\u201d<\/p>\n\n\n\n<\/figure>\n\n\n\n
Once you\u2019re on the settings page, you\u2019ll want to click the \u201cFilters\u201d tab and select \u201cadd new filters.\u201d<\/p>\n\n\n\n<\/figure>\n\n\n\n
Once the form appears, you\u2019ll want to give the filter a name. You will then need to add either the domain or the specific email address you want to whitelist. You can select an exact folder you\u2019d like it to filter to, although the filter will default to moving all incoming mail to your inbox. Once you\u2019re done, click Save.<\/p>\n\n\n\n
This new filter will now show up in the filter\u2019s tab in settings using the name you assigned it.<\/p>\n\n\n\n
COMCAST:<\/strong><\/h2>\n\n\n\n
They may not be the most fun provider to get support from (hello hour-long waits on the phone), but they are one of the biggest internet service providers in the country, and they provide all their customers with a free email account. Like the other providers above, there are a few ways to whitelist contacts with Comcast.<\/p>\n\n\n\n
XFINITY CONTACTS<\/strong><\/h4>\n\n\n\n
To add a contact in Comcast, go to your email account and click the \u201cAddress Book\u201d tab and then click the create contact icon.<\/p>\n\n\n\n<\/figure>\n\n\n\n
A form will pop up; simply fill it out as detailed as you\u2019d like and click Save.<\/p>\n\n\n\n
If you want to add a bunch of contacts at once and speed up the process, simply import contacts from your other email accounts.<\/p>\n\n\n\n
To do this, navigate back to the address book tab, and click the \u201cimport contacts\u201d link in the left navigation.<\/p>\n\n\n\n<\/figure>\n\n\n\n
From here, you will be directed through a wizard that will help you import your existing contacts from another email provider or from a file.<\/p>\n\n\n\n
WHITELIST EMAIL FILTERS<\/strong><\/h4>\n\n\n\n
By now you\u2019re probably noticing a trend. You can create a filter to guarantee incoming emails from a certain sender or site make it directly to your inbox.<\/p>\n\n\n\n
To do this in Comcast, simply click the gear icon in the upper corner and tap \u201csettings.\u201d<\/p>\n\n\n\n<\/figure>\n\n\n\n
A form will appear. You need to create a name for this rule; we recommend going with the name of the sender here. Then under \u201cconditions,\u201d choose Sender\/From, and enter the email address or domain you\u2019re trying to whitelist.<\/p>\n\n\n\n
Then, under \u201cadd action\u201d add \u201cKeep\u201d (this is important to ensure that any emails that come from this address end up in your inbox). Now, click Save to add this rule to your email account.<\/p>\n\n\n\n
EMAIL SAFE LIST<\/strong><\/h4>\n\n\n\n
Comcast has a unique setting called \u201csafe list.\u201d When this setting is enabled, ONLY people whose emails you\u2019ve designated as \u201csafe\u201d will show up in your inbox. Everything else will head straight to spam.<\/p>\n\n\n\n
This is great if your Comcast email is designed for a very specific set of work where you only communicate with a small subset of people. However, it can also be damaging because it means you\u2019re likely to miss a lot of possibly very important emails.<\/p>\n\n\n\n
To check if your Safe List setting is on or off, go to \u201cadvanced settings\u201d under Mail, and check or uncheck the safe list option (again, we recommend unchecked).<\/p>\n\n\n\n<\/figure>\n\n\n\n
PERSONAL DOMAIN<\/strong><\/h2>\n\n\n\n
This last one is a bit <\/em>more technical, but it\u2019s for those of you that use a web host for your personal domain and then choose to configure an email account to go with that domain through a cPanel web host.<\/p>\n\n\n\n
Fortunately, whitelisting is fairly easy to do from inside the cPanel itself.<\/p>\n\n\n\n
First, you will want to login to your web hosting account and go into the CPanel. From here, find your email and select \u201cemail filters.\u201d<\/p>\n\n\n\n<\/figure>\n\n\n\n
When you\u2019re in the email filters area, click \u201cCreate a New Filter.\u201d<\/p>\n\n\n\n<\/figure>\n\n\n\n
Once you\u2019re on the filter form, make the filter name or rule the name of the person\/business you are trying to whitelist. Then, under rules select \u201cfrom\u201d in the dropdown list. Here you enter either the sender\u2019s name or the domain you want to whitelist. Make the action \u201cdeliver to folder\u201d and specify where you want it to go (likely your inbox).<\/p>\n\n\n\n
When you\u2019ve finished setting this up, click the \u201cCreate\u201d button.<\/p>\n\n\n\n<\/figure>\n\n\n\n
This new filter should be in your set of filter rules now:<\/p>\n\n\n\n<\/figure>\n\n\n\n
And there you have it! It\u2019s quite easy and incredibly worthwhile when the email comes from someone important. If you dedicate a little bit of time, you can mark all the junk as spam and whitelist all the critical emails and watch your inbox become much more curated, and the Monday mass delete can become a practice of the past.<\/p>\n","protected":false},"excerpt":{"rendered":"
Most Monday morning rituals include combing through your inbox from over the weekend and deleting emails from people and brands you don\u2019t care about. But every now and then there are emails you care about receiving\u2026and you can\u2019t seem to find them anywhere. You wonder if you typed in your email incorrectly. Or if it […]<\/p>\n","protected":false},"author":1,"featured_media":4751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[123,41],"tags":[],"yoast_head":"\n
Whitelisting 101: How To Make Sure You Get The Emails You Want To Read — Genndi<\/title>\n<meta name=\"description\" content=\"The only way to avoid important emails going into spam is to whitelist. And we\u2019re breaking down, step-by-step, exactly how to do that.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read — Genndi\" \/>\n<meta property=\"og:description\" content=\"The only way to avoid important emails going into spam is to whitelist. And we\u2019re breaking down, step-by-step, exactly how to do that.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/\" \/>\n<meta property=\"og:site_name\" content=\"Genndi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Genndi\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-07T19:09:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-07T19:12:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/whitelist-important-emails.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"765\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:site\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\"},\"headline\":\"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read\",\"datePublished\":\"2020-01-07T19:09:04+00:00\",\"dateModified\":\"2020-01-07T19:12:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/\"},\"wordCount\":1770,\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"articleSection\":[\"Featured\",\"Guides\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/\",\"name\":\"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read — Genndi\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#website\"},\"datePublished\":\"2020-01-07T19:09:04+00:00\",\"dateModified\":\"2020-01-07T19:12:39+00:00\",\"description\":\"The only way to avoid important emails going into spam is to whitelist. And we\u2019re breaking down, step-by-step, exactly how to do that.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.genesisdigital.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#website\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/\",\"name\":\"Genndi\",\"description\":\"Smarter Business. Better Lives.\",\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.genesisdigital.co\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\",\"name\":\"Genesis Digital\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png\",\"contentUrl\":\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png\",\"width\":1000,\"height\":350,\"caption\":\"Genesis Digital\"},\"image\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Genndi\/\",\"https:\/\/twitter.com\/webinarjam\",\"https:\/\/www.linkedin.com\/company\/genesis-digital-llc\",\"https:\/\/www.youtube.com\/channel\/UCyduAT1s7lS64iq82RKMO8A\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\",\"name\":\"Genesis Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg\",\"caption\":\"Genesis Digital\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read — Genndi","description":"The only way to avoid important emails going into spam is to whitelist. And we\u2019re breaking down, step-by-step, exactly how to do that.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/","og_locale":"en_US","og_type":"article","og_title":"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read — Genndi","og_description":"The only way to avoid important emails going into spam is to whitelist. And we\u2019re breaking down, step-by-step, exactly how to do that.","og_url":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/","og_site_name":"Genndi","article_publisher":"https:\/\/www.facebook.com\/Genndi\/","article_published_time":"2020-01-07T19:09:04+00:00","article_modified_time":"2020-01-07T19:12:39+00:00","og_image":[{"width":1920,"height":765,"url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/whitelist-important-emails.jpg","type":"image\/jpeg"}],"author":"Genesis Digital","twitter_card":"summary_large_image","twitter_creator":"@webinarjam","twitter_site":"@webinarjam","twitter_misc":{"Written by":"Genesis Digital","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/#article","isPartOf":{"@id":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/"},"author":{"name":"Genesis Digital","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61"},"headline":"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read","datePublished":"2020-01-07T19:09:04+00:00","dateModified":"2020-01-07T19:12:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/"},"wordCount":1770,"publisher":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#organization"},"articleSection":["Featured","Guides"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/","url":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/","name":"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read — Genndi","isPartOf":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#website"},"datePublished":"2020-01-07T19:09:04+00:00","dateModified":"2020-01-07T19:12:39+00:00","description":"The only way to avoid important emails going into spam is to whitelist. And we\u2019re breaking down, step-by-step, exactly how to do that.","breadcrumb":{"@id":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.genesisdigital.co\/blog\/guides\/whitelisting-101-how-to-make-sure-you-get-the-emails-you-want-to-read\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.genesisdigital.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Whitelisting 101: How To Make Sure You Get The Emails You Want To Read"}]},{"@type":"WebSite","@id":"https:\/\/www.genesisdigital.co\/blog\/#website","url":"https:\/\/www.genesisdigital.co\/blog\/","name":"Genndi","description":"Smarter Business. Better Lives.","publisher":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.genesisdigital.co\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.genesisdigital.co\/blog\/#organization","name":"Genesis Digital","url":"https:\/\/www.genesisdigital.co\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png","contentUrl":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Genndi-logo-4.png","width":1000,"height":350,"caption":"Genesis Digital"},"image":{"@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Genndi\/","https:\/\/twitter.com\/webinarjam","https:\/\/www.linkedin.com\/company\/genesis-digital-llc","https:\/\/www.youtube.com\/channel\/UCyduAT1s7lS64iq82RKMO8A"]},{"@type":"Person","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61","name":"Genesis Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1e2b3f9d91d0aeaab1541b2164d6f378?s=96&d=mm&r=pg","caption":"Genesis Digital"}}]}},"featured_image_src":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/whitelist-important-emails-600x400.jpg","featured_image_src_square":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/whitelist-important-emails-600x600.jpg","author_info":{"display_name":"Genesis Digital","author_link":"https:\/\/www.genesisdigital.co\/blog\/author\/genndi\/"},"jetpack_featured_media_url":"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/whitelist-important-emails.jpg","jetpack-related-posts":[{"id":2984,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/traffic-advertising\/how-to-write-spam-that-converts\/","url_meta":{"origin":4729,"position":0},"title":"How to Write Spam That Converts","date":"May 1, 2017","format":false,"excerpt":"DISCLAIMER: Unsolicited advertising (AKA \u201cSpam\u201d) may be illegal in the country where you work or where your prospects reside. The content of this article is not intended to endorse or encourage unsolicited advertising nor should any of it be interpreted as legal advice. The author\u2019s understanding of the law is\u2026","rel":"","context":"In "Marketing"","img":{"alt_text":"How to Write Emails that Convert like crazy","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/04\/How-to-Write-Spam-that-Converts.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":495,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/indoctrination-jam-please-refrain-email-spam\/","url_meta":{"origin":4729,"position":1},"title":"Indoctrination is the Jam, but Please Refrain from Email Spam.","date":"October 3, 2016","format":false,"excerpt":"Webinar Indoctrination Communication. How much is too much? As marketers, it is our prerogative to pontificate unceasingly on the absolute necessity of implementing a proper pre-webinar email sequence into your Event planning strategy, or risk a No-Show webinar. We lovingly refer to this as INDOCTRINATION and we swear on our\u2026","rel":"","context":"In "CRM"","img":{"alt_text":"No Spam allowed!","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/NoSpam.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4587,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/e-commerce\/lead-generation\/building-and-keeping-an-engaged-email-list-in-2019\/","url_meta":{"origin":4729,"position":2},"title":"Building (And Keeping) An Engaged Email List in 2019","date":"June 3, 2019","format":false,"excerpt":"Every few months or so, there\u2019s another \u201cin-the-know\u201d blogger announcing to the world that email is dead. Except, they\u2019re wrong. Email marketing is far from dead. In fact, building a list of actively engaged email subscribers can be one of the most effective lead generation methods and revenue builders. But\u2026","rel":"","context":"In "Guides"","img":{"alt_text":"Building And Keeping An Engaged Email List(1)","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2019\/06\/Building-And-Keeping-An-Engaged-Email-List1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3191,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/marketing\/10-proven-actionable-best-practices-improve-email-delivery\/","url_meta":{"origin":4729,"position":3},"title":"10 Proven, Actionable Best Practices to Improve Email Delivery","date":"June 21, 2017","format":false,"excerpt":"If you have a business, you send emails. Brick & mortar, online, Saas, info products, telephone orders, doesn\u2019t matter. Everyone uses emails and everyone wants to know the magic trick to ensuring your emails end up in the right place, every time. We\u2019re lucky\u2026. We have our very own Richelo\u2026","rel":"","context":"In "CRM"","img":{"alt_text":"Email Delivery Best Practices to decrease bounce rate.","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/06\/10-Proven-Actionable-Best-Practices-to-Improve-Email-Delivery.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3027,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/e-commerce\/crm\/foolproof-way-quickly-write-effective-emails-every-campaign-every-time\/","url_meta":{"origin":4729,"position":4},"title":"The Foolproof Way to Quickly Write Effective Emails for Every Campaign, Every Time","date":"May 8, 2017","format":false,"excerpt":"In a previous article I revealed an unorthodox, but eerily effective, email marketing technique that is particularly successful when sending unsolicited email. But what about regular marketing and branding emails sent to an opt-in list? Do I also have a revolutionary technique for these? Well\u2026 No. But I do have\u2026","rel":"","context":"In "CRM"","img":{"alt_text":"The Foolproof Way To Quickly Write Effective Emails For Every Campaign, Every Time","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/05\/The-Foolproof-Way-to-Quickly-Write-Effective-Emails-for-Every-Campaign-Every-Time.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":433,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/if-you-broadcast-it-they-will-come-3-no-fail-tips-and-tricks-to-avoid-the-dreaded-no-show-webinar\/","url_meta":{"origin":4729,"position":5},"title":"If You Broadcast It, They Will Come:","date":"September 17, 2016","format":false,"excerpt":"\u00a03 No fail tips and tricks to AVOID the dreaded no-show webinar. Today is the day! You\u2019re doing the webinar Watusi and are amped beyond belief for your first real broadcast. You\u2019ve vacuumed the corner of your bedroom you use as a \u201cstudio\u201d and staged it to look professional, yet\u2026","rel":"","context":"In "Law #2 Attendance"","img":{"alt_text":"Article Image 5 1","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/Article-image-5-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts\/4729"}],"collection":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/comments?post=4729"}],"version-history":[{"count":2,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts\/4729\/revisions"}],"predecessor-version":[{"id":4753,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/posts\/4729\/revisions\/4753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/media\/4751"}],"wp:attachment":[{"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/media?parent=4729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/categories?post=4729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.genesisdigital.co\/blog\/wp-json\/wp\/v2\/tags?post=4729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage15.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage21.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage13.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage3.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage4.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage1-1.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage10.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage7.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage18.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage17.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage5.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage12.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage22.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage2.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage14.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage20.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage19-1.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage6.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage8.png\")
<\/figure>\n\n\n\n![\"Whitelisting](\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2020\/01\/Whitelisting-emailimage11.png\")
<\/figure>\n\n\n\n