{"id":490,"date":"2016-09-24T11:27:37","date_gmt":"2016-09-24T18:27:37","guid":{"rendered":"https:\/\/www.genesisdigital.co\/blog\/?p=490"},"modified":"2019-05-09T11:31:48","modified_gmt":"2019-05-09T18:31:48","slug":"no-schtick-webinar-stick","status":"publish","type":"post","link":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/","title":{"rendered":"No Schtick Webinar Stick:"},"content":{"rendered":"

So you\u2019ve gone through a rigorous Indoctrination<\/strong> schedule to get your registrants to attend your webinar. Now what? You have to keep those butts in those seats! You must get people to stay long enough to hear your offer so you can GET DA MONEY, recoup your ad spend, pay your electric bill, and eventually, get that hut in Fiji.<\/p>\n

If you\u2019re thinking \u201chard sell<\/em>\u201d is the way to do it, think again. If you\u2019re thinking shenanigans or schtick, WRONG!<\/p>\n

There are two intuitive, quality strategies you can utilize to keep your audience with you all the way to the pitch point and beyond.<\/p>\n

    \n
  1. Immediate engagement with your audience<\/li>\n
  2. Freemiums<\/li>\n<\/ol>\n

    \"AudienceSo first, Immediate Engagement<\/em><\/strong>\u2026 Use the fact that you are LIVE to engage with your audience! Here, you have an opportunity to strategically use the polls, chat, and surveys to learn who exactly your audience is, allowing you to customize your pitch and cater to their specific needs.<\/p>\n

    Polls are also great to use at transition points and help to keep the pace energized. Some great questions to ask are:<\/p>\n

    How many people are having this problem?<\/em><\/p>\n

    On a scale of 1 to 5, how much is this problem holding you back?<\/em><\/p>\n

    These two questions are uber important because, they not only allow you to assess your audience, but they also agitate the pain<\/em>! There will undoubtedly be someone who feels the pain acutely, and answers accordingly. You must jump on this and USE IT to illustrate one of the points of the webinar\u2026 A point that EASES THEIR PAIN.<\/p>\n

    Aside from the standard chat you moderate, answering requests for clarifications, etc., use your Chat for live Q&A<\/strong>! Done well, your Q&A can be a great time for conversions from attendee to customer simply because you\u2019re offering yourself via your knowledge and experience in a way that others haven\u2019t. You see, everyone who attends your webinar believes that their specific problem is unique, that no one else could possibly have the same experience. YOU know that virtually no problem is unique, but because the problem belongs to that attendee, THEY feel alone in their pain. Live Q&A allows you to address what THEY are doing WRONG and why the information you gave during the webinar is the answer to what ails them.<\/p>\n

    Now, for Surveys<\/strong>\u2026 Here\u2019s your chance to find out directly from a specialized group the answer to questions about what the most important aspects in using the solution are for them, the people who need it. For example, aspects such as:<\/p>\n

      \n
    1. Speed of results<\/li>\n
    2. Ease of use<\/li>\n
    3. Magnitude of success<\/li>\n
    4. Price<\/li>\n
    5. Requires ongoing assistance<\/li>\n<\/ol>\n

      All of these are a \u201cbenefit\u201d to the user when you go to make your pitch.<\/p>\n

      You, as the Grand Poobah of whatever issue is being resolved as a result of using your Technique or Product X, know that something the attendees have already tried, \u201cshould\u201d have probably worked. But, lucky you, it didn\u2019t. So, here you have another opportunity to show them that YOUR methods, if done the way YOU say, will work when the other did not.<\/p>\n

      Now, to be clear, webinar surveys are NOT fact finding missions. Webinar surveys are, how we say, \u201ctelegraphing excitement\u201d, or offering social proof. Giving the message: These people are in the same predicament you are, and look at all the ways we can help.<\/p>\n

      Now, in the same breath that you are telling people how you can help them with your product, why not go ahead and PROVE it, by offering a FREEMIUM<\/strong>. A Freemium means Free Premium gift. Everybody loves presents and everybody loves free stuff. Freemiums allow you to hit both targets AND build greater trust, engagement, and loyalty (we LOVE return customers), which leads to higher sales and cash in pocket for you. Remember, it\u2019s not just about the \u201cget\u201d, it\u2019s also about the \u201ckeep\u201d. The keep, the keep, the keep.<\/p>\n

      So, let\u2019s keep them by promising a Freemium as a reward or thank you for staying until the end of the webinar. You can tell them right up front,<\/p>\n

      \u201cJust for attending today and<\/em> staying until the end, you\u2019ll get this super cool\u2026.\u201d<\/p>\n

      \"BonusMake sure you have a slide dedicated to the what <\/em>(bonus freemium), with screenshots showing the where<\/em> (more on that in a second), while you\u2019re telling them the how<\/em> (staying until the end).<\/p>\n

      Once you\u2019ve completed the webinar presentation and are on the last slide, right before you begin your Q&A, go ahead and offer the bonus. Once you make the announcement and offer the link, you don\u2019t ever have to mention it again. Just go ahead and focus on your Q&A.<\/p>\n

      Now, here\u2019s the mostest, bestest, awesomest WHERE<\/em> for location to place the link to your freemium. Oh man, this is flippin\u2019 genius\u2026. Your bonus freemium is a link on your actual ORDER PAGE. Let\u2019s say it again! Your ORDER PAGE! This drives EVERYONE<\/em> to your order page, where the BUY BUTTON<\/strong> lives. I\u2019ve got chills!<\/p>\n

      Why is this so thrilling? Because the Order page is the promised land<\/em>. It should be created to sell<\/strong>, not just show a lonely Add to Cart button. It contains social proof with exciting quotes, testimonials and a list of proven benefits.<\/p>\n

      Then, your link to the freemium lives at the bottom, where you find your TOS, Affiliates, and Privacy links. Having the link to the bonus here also prevents people from sticking around ONLY for the bonus and ignoring the offer. Once they see your dynamic, exciting page full of benefits, they\u2019ll still want the bonus, but will also be clawing to get at the product and BUY<\/strong>.<\/p>\n

      *Quick pro-tip: make sure you have your link set to open in a new browser tab. This way, attendees can still benefit from the Q&A with the offer page open in front of them without interrupting the flow of the webinar. You never know what will come up in the Q&A that will have people smashing the buy button. This is what makes each webinar an EVENT<\/em>. Anything can happen.*<\/p>\n

      Whew! There it is, folks! You just got da mohnay! You just got some cash! But, we are far from finished\u2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

      So you\u2019ve gone through a rigorous Indoctrination schedule to get your registrants to attend your webinar. Now what? You have to keep those butts in those seats! You must get people to stay long enough to hear your offer so you can GET DA MONEY, recoup your ad spend, pay your electric bill, and eventually, […]<\/p>\n","protected":false},"author":1,"featured_media":569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[26,27,47,7,23],"tags":[],"yoast_head":"\nNo Schtick Webinar Stick: — Genndi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Schtick Webinar Stick: — Genndi\" \/>\n<meta property=\"og:description\" content=\"So you\u2019ve gone through a rigorous Indoctrination schedule to get your registrants to attend your webinar. Now what? You have to keep those butts in those seats! You must get people to stay long enough to hear your offer so you can GET DA MONEY, recoup your ad spend, pay your electric bill, and eventually, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/\" \/>\n<meta property=\"og:site_name\" content=\"Genndi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Genndi\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-24T18:27:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-09T18:31:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/09\/ButtsinSeats.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:site\" content=\"@webinarjam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#\/schema\/person\/3e01f9b03913fad677b08c937a3c8b61\"},\"headline\":\"No Schtick Webinar Stick:\",\"datePublished\":\"2016-09-24T18:27:37+00:00\",\"dateModified\":\"2019-05-09T18:31:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/\"},\"wordCount\":1063,\"publisher\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#organization\"},\"articleSection\":[\"Law #2 Attendance\",\"Law #3 - Engagement\",\"Webinar Training\",\"WebinarJam\",\"Webinars\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/\",\"name\":\"No Schtick Webinar Stick: — Genndi\",\"isPartOf\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#website\"},\"datePublished\":\"2016-09-24T18:27:37+00:00\",\"dateModified\":\"2019-05-09T18:31:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/no-schtick-webinar-stick\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.genesisdigital.co\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"No Schtick Webinar Stick:\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.genesisdigital.co\/blog\/#website\",\"url\":\"https:\/\/www.genesisdigital.co\/blog\/\",\"name\":\"Genndi\",\"description\":\"Smarter Business. 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Hello again all you amazing marketers using webinars! Webinarketers? Markinars? Meh. Anyhoo.... To briefly recap, last time we started the discussion about four strategies you want to use between time of registration and when\u2026","rel":"","context":"In "Law #2 Attendance"","img":{"alt_text":"AdSpendPart2","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/10\/AdSpendPart2.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4647,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/whats-in-a-webinar\/","url_meta":{"origin":490,"position":2},"title":"What\u2019s in a Webinar?","date":"August 8, 2019","format":false,"excerpt":"A modern blend of \u201cweb,\u201d referring to the Internet, and \u201cseminar,\u201d an educative session hosted by an authoritative figure, webinars are increasingly becoming staples in the content offerings of businesses, nonprofits, and other organizations worldwide.\u00a0 While it\u2019s great that other people are using them more often, you may be left\u2026","rel":"","context":"In "Featured"","img":{"alt_text":"Webinars Are A Powerful Branding Tool","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2019\/08\/Webinars-are-a-powerful-branding-tool.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3349,"url":"https:\/\/www.genesisdigital.co\/blog\/tools\/webinarjam\/everything-know-creating-awesome-slide-presentation-without-create-awesome-slide-presentation\/","url_meta":{"origin":490,"position":3},"title":"Everything You Should Know About Creating an Awesome Slide Presentation Without Having to Create an Awesome Slide Presentation","date":"September 14, 2017","format":false,"excerpt":"How many Internet Marketers does it take to change a light bulb? Just one. But first they just need to check their emails, post a tweet, login to Facebook, check their emails again, have a quick game of Candy Crush, grab a coffee, check their emails again\u2026 Why are we\u2026","rel":"","context":"In "Law #3 - Engagement"","img":{"alt_text":"Use our proven, free templates for the most successful webinar presentation possible.","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2017\/09\/Everything-You-Should-Know-About-Creating-an-Awesome-Slide-Presentation-Without-Having-to-Create-an-Awesome-Slide-Presentation.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1584,"url":"https:\/\/www.genesisdigital.co\/blog\/guides\/how-to-boost-webinar-participation\/","url_meta":{"origin":490,"position":4},"title":"5 Simple Ways to Boost Attendee Participation on Your Webinar (Plus 12 Techniques to Lower Drop-Off Rates)","date":"June 21, 2016","format":false,"excerpt":"Part One: Simple Ways to Boost Attendee Participation Webinars are anytime-anywhere promotional stages\u2014featuring you as the expert. A potent way to reach an unlimited number of prospects in one fell swoop. Awesomeness all around. But it pains me that so many great presenters are still missing the opportunity to drum\u2026","rel":"","context":"In "Guides"","img":{"alt_text":"Boost Webinar Participation","src":"https:\/\/i0.wp.com\/www.genesisdigital.co\/blog\/wp-content\/uploads\/2016\/06\/boost-webinar-participation.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2511,"url":"https:\/\/www.genesisdigital.co\/blog\/learn\/webinars\/the-5-laws-of-a-successful-webinar-genndi\/law-1-registration\/not-create-another-freemium-read\/","url_meta":{"origin":490,"position":5},"title":"Do Not Create Another Freemium Until You Read This","date":"February 6, 2017","format":false,"excerpt":"What\u2019s the difference between a cliffhanger that has the audience chewing on the furniture in anguish because they have to wait months to see what happens next, and a cliffhanger that has the audience rolling their eyes wondering why they even bothered? 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