SaaS Powerhouse Genesis Digital Makes Customers Priority #1 With High-profile Hire

With subscriptions now numbering over 30,000, the makers of WebinarJam have doubled-down on their commitment to their customers with their newest acquisition: Samuel Cooper, recently Game Support Manager for Blizzard Entertainment’s smash hit game, Hearthstone, has been brought on to lead Genesis Digital’s customer support division.

Samuel Cooper
Sam Cooper – Genesis Digital Director Customer Success (PRNewsFoto/Genesis Digital)

The world is turning increasingly to online Software as a Service platforms to do their business.  It’s no longer enough for the application to work or even for it to be innovative.  Users have to be empowered to use the applications innovatively.

SaaS is more than making a good product.  It’s ensuring that customers can achieve great things with that product,” CEO Andy Jenkins explained.

An eight-year veteran of Blizzard, Cooper brings expertise and a skill set from the gaming industry, the pioneers of customer empowerment.  His hiring shifts the paradigm from traditional customer support to fostering customer empowerment and success.  This means a greater emphasis on in-product assistance, capturing critical customer-use telemetry to rapidly modify an application according to customer activity, as well as offering a broad line of concierge services to give customers a helping hand.

Read the full release at Yahoo Finance 

Genesis Digital’s Killer App WebinarJam Studio Gets Even Better, Stays on the Bleeding Edge of Fast Responsive Webinars

Not content to rest on their 30,000 subscriber laurels, Genesis Digital LLC, makers of the SaaS dynamo WebinarJam, have pushed the envelope yet again on their World Class webinar solution, slashing the streaming delay from Presenter to Audience by a full 66%.

“When Google announced they’d be discontinuing the Hangouts on Air platform on September 12th, we were already prepared with a completely seamless cutover to YouTube Live we’d had idling for such a contingency,” COO Gideon Marcus explained. “With that work already done, we figured ‘Hey, this is kismet! The rest of the industry is scrambling to prepare, we’re already ready. Let’s use this transition to optimize our streaming and video injection.'”

The team at Genesis Digital has long prided themselves on the video injection feature of WebinarJam as a major differentiator missing in competitor Citrix’s older GoToWebinar software.

WebinarJam users enjoy the ability to switch seamlessly between a live sharing of their webcam, desktop, or presentation slides and a pre-recorded polished video that streams beautifully to each attendee.

You can view the complete release at New York Business Journal

WebinarJam Reaches 30,000 Webinar Users

It was all celebrations at Genesis Digital’s (virtual) headquarters last month– we hit a major milestone- 30,000 WebinarJam users!
“We are excited and energized by crossing this important milestone and having the privilege to serve so many businesses in their quest to engage their audiences,” says Genesis Digital CEO Andy Jenkins. “We are looking forward to building on the rapid growth of WebinarJam, and the sister product EverWebinar. Over the next quarter, we have many exciting developments, including some new product releases.”

Jenkins explains that WebinarJam’s success comes from the company’s willingness to adapt its products to meet the needs of customers. Chief Technical Officer Hector Yague agrees: “It’s remarkable how you often start with a clear vision for your product, and bring that vision to market. Then, your customers start using it and suggesting improvements and enhancements that are beyond your original concept. We owe a huge part of WebinarJam’s success to the feedback and input from the first 29,999 users!”

At the fundamental level, WebinarJam is a marketing skin for Google’s Hangouts technology. The software takes Google’s basic video conferencing system and uses it as the backbone for a full online event service that can scale to an unlimited number of simultaneous viewers. The software adds the collection of leads, targeted follow-up communications, and engagement features like chats, polls and surveys to the Hangouts experience.
“Still,” Yague explains, “there’s room to grow.”

In fact, the company is preparing to reach a service tipping point. “Until now, we’ve captured a strong share of the online broadcasting service market, but we’re just getting started,” adds Jenkins.
This fall, the company plans to release an additional service that operates without the Google Hangouts integration. Jenkins spells out the reasoning for this modification: “While our partnership with Google allowed us to deliver a low cost broadcasting option to our users, there’s a need in the market for a service with a little more polish than the Hangouts integration provides.”

Exit surveys show that reliance on Google Hangouts is the primary reason some people who are exposed to the WebinarJam platform don’t fully jump on board. “When we release our proprietary broadcasting service, we’ll be reaching out to the market again to let them know their requests have been addressed,” Jenkins mused. “I have a feeling we’ll be hitting our 100,000th customer milestone very, very soon.”

You can read the whole press release at Yahoo Finance

The Genesis Digital Story

Genesis Digital is a San Diego-based LLC, providing SaaS E-Commerce solutions since 2013.  

Our flagship products are WebinarJam, EverWebinar and Kartra.

WebinarJam 

WebinarJam offers a competitive, low-cost webinar Body Image 1broadcasting solution to more than 20,000 current customers.  Introduced in late 2013, it compares favorably to its rivals (chiefly Citrix’s GoToMeeting) both in superior technology and significantly lower price point.  

Since it’s initial launch, WebinarJam sales growth has been steady climbing.  This growth has been mostly organic (i.e. requiring virtually no traditional marketing). Every webinar constitutes an effortless marketing opportunity; in January 2016 alone, WJS hosted nearly 600,000 webinar attendees, all of whom were exposed to the “Powered by WebinarJam” label.  

Subscription rebills have seen similar growth, providing steady MRR — again, with minimal effort expended on a stick campaign save for the development of a world-class Customer Success department.

Some Key Distinctions WebinarJam brings to the marketplace

  • High Definition Full-Motion Video capture and transmission
  • 5,000+ concurrent users
  • $497/yr price point
  • Unique tent-pole features:  Attendee Spotlight, Feedback Flow, Hybrid Webinars with Video On-Demand Playback, Clickable Calls To Action, and detailed management of Attendee Chat, Questions, Analytics, and Administration.
  • Allows Webinar Attendee Registration, publishing registration templates from within the App, capturing registrants to an automated email notification and follow up sequence.
  • Automated / manual deployment of “Webinar Replays” with supporting landing page generation.
  • No client or end-user download required to execute a webinar; all functions take place in-browser, on desktops and mobile devices

EverWebinar

EverWebinar allows evergreen automation of event-based marketing.Body Image 2 

In short, a person can re-broadcast a webinar whenever and as often as s/he like, and the experience will be the same for the attendee as in a live, WebinarJam hosted Webinar.

EverWebinar was introduced in August 2015, first to WebinarJam users, then to the public.  Today, EverWebinar’s customer base is some 4,800 customers and growing steadily.

Kartra

Kartra represents a “Cradle to Grave” eCommerce engagement.Body Image 4  For the first time, all of a product-seller’s eCommerce tools are in a single dashboard.  Not like traditional “Shopping Carts” which, at best, loosely integrate eCommerce functionality like email management, and sometimes affiliate marketing management.

The ultimate goal of Kartra is to be a one-stop shop for an online business with no other additional services required of the user in order to conduct their business.

Kartra has several key tentpole features (“Departments”) achieve that goal.

Kartra Departments:

  • Kartra Page Publishing
    • Similar functionality to Lead Pages, ClickFunnels, Unbounce.
  • Kartra Email Capture
  • Kartra Email Sequencing, Campaign Building, and Lead Automations
    • Similar functionality to InfusionSoft, Active Campaign, Ontraport.
  • Kartra Video
    • Similar functionality to Wista
  • Kartra Cart
  • Transactions
  • Kartra Affiliates Module
  • Kartra Analytics
  • Kartra Membership Sites
    • Similar functionality to Kajabi, Amember
  • Kartra CRM
    • Similar functionality to ZenDesk, Live Agent

Kartra’s value proposition is superior: our competitors require the use of multiple 3rd party tools, integrated via API (if that).  Kartra’s services are integrated at the core.

We’re also less expensive.  Or base-level product will sell for just $99.00/month, less than the individual 3rd party page generators, CRM, Video Hosting, and Membership services on which our competitors rely to even approach Kartra’s functionality.

In other words, Kartra replaces six commonly used ancillary services at a total subscription cost of less than any two of them.  Anyone who signs up for one or two services will be seduced by the power at their fingertips, likely extending the subscription term of the average customer well beyond the typical 3.5 month churn.

Kartra is currently in Private Alpha.  

The Future

Body Image 5We anticipate a dramatic increase in growth over the next year when Kartra moves from alpha and into beta and public release.

While we are perfectly willing to (and able) to continue developing Genesis Digital on our own,  we feel that we could jump-start development by teaming up with a potential strategic partner – one that can simply offer Genesis Digital’s tool set to their existing customer base, enhancing revenue in a meaningful way.

In terms of partners, companies like GoDaddy come to mind, where their current existing user base of 12,000,000 domain name holders likely have “greater than zero” intent of creating not only an online presence with their GoDaddy purchased domain, but perhaps also have an intent to join the world of eCommerce, that is, “Commerce, Totally Connected”.